DALLAS and TORONTO, July 11, 2016 /PRNewswire/ -- Research Now, the global leader in digital data collection to power analytics, and Lucros Partners, a leader in category management and shopper insight, announced today a partnership to sell Shopper Intelligence™ in the US market. Shopper Intelligence is an international, quantitative measurement research program that is based on interviewing shoppers, from all major categories, brands, and retailers, in one cost efficient benchmarking process.
"Shopper Intelligence provides insights into shopper behavior at a scale that isn't achievable through custom research," said Kelly McGinnis, President and Founder of Lucros Partners. "Consumer Package Goods manufacturers and retailers in industries such as food and beverage, alcohol, beauty, and OTC medications generally have POS data, market data, and loyalty card data readily available, but fail to uncover the motives behind the transactions. The advantage of Shopper Intelligence™ is that, for a very reasonable price, it provides quantitative measures direct from the shopper's voice, allowing for actionable benchmarks while saving time and money in the process. We're delighted to partner with Research Now, the world's premier data collection company, to bring this offering to the US."
The US program for Shopper Intelligence provides over 300,000 customer views into over 130 product categories across more than 20 retailers in the food and beverage industries. With this solution, manufacturers and retailers are able to uncover a range of attitude and shopper behavior metrics from both online and brick and mortar shopping experiences, helping drive comprehensive category management and shopper marketing strategies. The inclusive data set is provided through an intuitive, easy-to-use online dashboard, with additional analysis and insights provided by Lucros Partners.
"We are excited to partner with Lucros Partners to take this solution to market in the US, as Lucros brings a wealth of shopper and category management expertise to clients," said Will Robinson, VP, Corporate & Product Development at Research Now. "Shopper Intelligence is a program we've been supporting globally since 2008, and we are confident that US-focused manufacturers and retailers will receive the same tremendous value experienced by our clients around the world. The program truly underscores our ability to deliver quality insights at a massive scale."
Shopper Intelligence is a trademark of Shopper Measures Int'l Pty Ltd. and is used under license. For more information about Shopper Intelligence, please visit: http://www.shopperintelligence.com/
About Research Now
Research Now Group, Inc. is the global leader in digital data collection to power analytics and insights. It enables data-driven decision-making for its 3,500 market research, consulting, media, and corporate clients through its permission-based access to millions of deeply-profiled consumers using online, mobile, social media, and behavioral data collection technology platforms. The company operates in more than 35 countries from 21 offices around the globe, and is recognized as the quality, scale, and customer satisfaction leader in its industry. For more information, go to www.researchnow.com.
About Lucros Partners
LPSI has provided winning Insights & Solutions to the consumer packaged goods & alcohol suppliers as well as retailers since 2008. We enable our clients to gain the upper hand by offering premium category management services as well as the Shopper Intelligence platform in both Canada and the United States. Shopper Intelligence is an immense, syndicated survey for both CPG manufacturers and their retail partners. While existing industry data sources simply tell you WHAT shoppers are buying, Shopper Intelligence is a highly trusted source for your cross-store and cross-category data & insights.