DALLAS, March 28, 2017 /PRNewswire/ -- Research Now, the global leader in digital research data for better insights and decision-making, is building its business and research team dedicated to advertising campaign measurement, effectiveness, and audience validation.
This strategic initiative enables Research Now to better support media agencies, advertisers, publishers, and adtech firms in their effort to keep apace of rapidly changing digital media consumption. With Research Now's core first-party data assets as a base, the company is able to help advertisers understand the impact of digital ad campaigns, evaluate cross-media ad effectiveness, validate reach across target audiences, and find and target receptive audiences. Using Research Now's data combined with third-party data, the company can provide analysis and insights, as well as real-time measurement for a multi-channel view.
Research Now's growing team – with experience in areas such as CPG, quick-serve restaurants, retail, finance, and consumer electronics – works with media and advertising agencies and major brands to identify and expand audiences and understand the true impact of cross-media advertising campaigns for better marketing ROI.
The new team members are:
- Heather O'Shea, Vice President of Global Research. O'Shea has joined the team in order to establish the strategy for Research Now's ad effectiveness and audience products. Previously, she was Global Agency Research and Data Strategy Lead at Twitter, where she designed thought leadership studies in partnership with advertising agencies to identify shifting media consumption behaviors. Her experience includes working with a range of consumer brands.
- Andrea Giese, Senior Research Manager, brings extensive digital and research experience from both the sales and agency side of advertising, recently serving as a Manager of Media Insights and Analytics at YuMe. Prior to that, she supported financial and retails brands at Razorfish. Giese is responsible for Research Now's cross media and ad effectiveness offerings, and will lead ad & audience studies.
- Bill Jaris, Business Development Director. Jaris brings extensive digital experience in the publishing, branding, agency, and digital arenas. Most recently, he was a senior consultant at Prohaska Consulting, and before that, was CRO at Realeyes, an emotion-tracking technology company based in London.
- Kara Kramer, Account Team Lead. Kramer started her career at CNN, and has worked with various ad agencies, publishers, and measurement companies, including DoubleClick, iVillage, AOL, Microsoft Media Network, and comScore. She brings with her a vast amount of knowledge, having worked with all major client categories, including the B2B sector.
"We are very pleased with the exceptional pool of talent we have added to the Ad & Audience Division at Research Now," said Eric Sandberg, VP of Client Development for Ad & Audience at Research Now. "They bring a wealth of knowledge to the company, and will enable us to further innovate and grow Research Now's products, services, expertise, and client base in the advertising measurement space."
About Research Now
Research Now Group, Inc., is the global leader in digital research data for better insights and business decisions. Founded in 1999, the company was a pioneer in originating online data sampling and created the first B2B panel. The company provides world-class research data solutions that enable better decisions and better results for its 3,000 market research, consulting, media, and corporate clients through access to over 11 million deeply-profiled business professionals and consumers in more than 40 countries. Research Now operates globally with locations in the Americas, Europe, the Middle East, and Asia-Pacific, and is recognized as the quality, scale, and customer satisfaction leader in the market research industry. For more information, please go to www.researchnow.com.
SOURCE Research Now