PLANO, Texas, April 26, 2016 /PRNewswire/ -- Research Now, the global leader in digital data collection, has introduced a new website with updated brand identity at www.researchnow.com. The company's updated look maintains the brand equity of the existing name and logo, but freshens the look to make it more versatile and dynamic, while maintaining a modern and universal feel.
The most outward facing manifestation of the new look is the company's website. Researchnow.com is entirely reworked both visually and functionally. The site's visual design speaks more effectively to Research Now's growing number of core audiences, and the website's functionality is designed to be more helpful to customers. The new site is more comprehensive with dedicated sections covering Research Now products, services and primary vertical markets.
Research Now's new site design improves the overall clarity of the products and services offered by the company. The menu and homepage are structured to guide visitors toward two main offering groups: solutions for professional market researchers and solutions for decision makers who depend on market research but who may not be expert in the details of market research itself.
"Part of our corporate strategy is to be a comprehensive research supplier," said Research Now President & COO John Rothwell. "To accomplish that, we must evolve and reach existing and new buyers of our market research capabilities."
The updated identity includes a modified logo design, color palette, and design style all of which are visible throughout researchnow.com. The site is designed for all classes of desktop and mobile devices to ensure content is easy to read and interact with on the visitor's favorite platform. It features more calls to action, as well as engaging, educational content items like white papers, videos, blogs and live demos. The new design also enables Research Now to demonstrate the company's extensive capabilities in data collection and templated research.
"Our new identity captures a more modern, dynamic and global Research Now," said Research Now Senior Vice President, Global Marketing, Joe Andrulis. "Through the new look and the website we are improving our ability to communicate the Research Now value proposition to prospects and customers."
To see Research Now's new look and site, visit www.researchnow.com.
About Research Now
Research Now Group, Inc., is the global leader in digital data collection to power analytics and insights. It enables data-driven decision making for its 3,000 market research, consulting, media, and corporate clients through its permission-based access to millions of deeply-profiled consumers using online, mobile, social media and behavioral data collection technology platforms. The company operates in more than 35 countries, from 23 offices around the globe, and is recognized as the quality, scale and customer satisfaction leader in its industry. For more information go to www.researchnow.com.
SOURCE Research Now