Research Reveals Top Challenges For Creative Teams And How To Overcome Them

New Report Places Spotlight on Collaboration in the Workplace

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Mar 30, 2016, 08:08 ET

MENLO PARK, Calif., March 30, 2016 /PRNewswire/ -- Teamwork is essential to business success, but getting employees to buddy up is often easier said than done. As part of Creative Team of the Future, a joint research project from staffing firm The Creative Group and professional design association AIGA, in-house creative professionals were asked to share the biggest challenge when collaborating with colleagues in other departments. Here are some of their responses:

Research from The Creative Group and AIGA shows collaboration in the workplace is on the rise

"Lack of understanding of what we do and our processes."
"Getting others to think of us as strategic partners versus pixel pushers who merely make things look good."
"Communicating with teams composed of technical and nontechnical people."
"Identifying the right decision makers for projects."
"Delays in feedback and approvals."
"Finding time to discuss plans and come up with meaningful solutions at the outset of an initiative."
"Managing deadline and budget expectations."

"Most work today requires cross-departmental collaboration, and creative teams need to take an active role in working through challenges like bridging communication gaps and juggling competing priorities," said Diane Domeyer, executive director of The Creative Group. "Managers should set the stage for successful group interactions, but employees at all levels can take steps to break down organizational silos."

Fostering a Collaborative Corporate Culture
While there are many barriers to effective teamwork, companies are making strides toward becoming environments of constant collaboration. Twenty-eight percent of in-house creative professionals surveyed said they are tapped for input at the initial stages of a project all the time. In the next two years, 31 percent of respondents expect they will always be involved in kickoffs and interact more frequently with cross-departmental peers.

Who will creative teams be interacting with in the next 12 months? Nearly half (48 percent) of in-house professionals anticipate collaborating more frequently with public relations/corporate communications; another 36 percent foresee closer partnering with information technology.

View an infographic of the survey findings.

To help organizations foster greater teamwork, The Creative Group and AIGA have published a new report, Collaboration in the Workplace: How to Overcome 7 Common Challenges, available at creativegroup.com/ctf. It provides tips from creative leaders on building stronger and more efficient cross-departmental relationships.

About The Creative Group
The Creative Group (TCG) specializes in placing a range of highly skilled interactive, design, marketing, advertising and public relations professionals with a variety of firms on a project, contract-to-hire and full-time basis. More information, including job-hunting services, candidate portfolios and TCG's blog, can be found at creativegroup.com.

About AIGA
Founded in 1914, AIGA remains the oldest and largest professional membership organization for design. From content that defines the global practice to events that connect and catalyze, we work to enhance the value and deepen the impact of design on business, society and our collective future. We define global standards and ethical practices, guide design education, inspire designers and the public, enhance professional development, and make powerful tools and resources accessible to all. Learn more at aiga.org.

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SOURCE The Creative Group