Research Shows Only Customer Obsessed Companies Win The Competitive Race

LONDON, April 9, 2014 /PRNewswire/ --



According to Forrester Research, "We're living in the age of the customer; a period in which the most successful companies will use customer obsession to win the competitive race." (January, 2014).

In three recent interviews with Microsoft UK's CMO, Forrester Research's VP, Principal Analyst Serving CMOs and Oystercatchers' Founding Partner, the Marketing Leaders' Exchange explored the pressing issues faced by Global Heads of Marketing to find out who is obsessed enough to successfully compete and what they are doing to win.

These interviews have been combined with research from the Customer Management Exchange Network's editorial team in an exclusive report; Collaborating Across the Business to Become a "Multi-Lingual" Marketing Leader, which can be downloaded in full here: http://bit.ly/1n2qZVZ

The report reveals three critical areas CMOs are investing in to ensure they hit the right levels of customer obsession:

• Collaborating with internal stakeholders to marry marketing and technology strategy
• Improving relationships with agencies to drive more effective customer engagement
• Staying ahead of digital trends to deliver effective digital marketing strategies

Abigail Manders, Head of Production, Marketing Leaders' Exchange, commented: "Over the last few years customer expectations have increased dramatically, leaving many companies struggling to cope. Rapid advancements in technology and the growing use of social media have also come hurtling into our lives and changed the way in which consumers access information, making them more powerful than ever before. Because of this companies have had to change the fundamental way they market to their customers and prospects. We felt it was vital to research with some of the leading marketing minds, to really understand what will be driving marketing strategy in years to come."

To view the entire report, follow this link: http://bit.ly/1n2qZVZ

These topics and more will be explored in further detail at the Marketing Leaders' Exchange, taking place at the Hilton Syon Park London, 30^th June - 1^st July. At this invitation-only meeting, 60 CMOs, Directors and Heads of Marketing will gather to benchmark strategies and share best practice to help them collaborate across all business functions to become a "multi-lingual" marketing leader. They will be joined by a select group of solution providers who have been invited because they offer a service or solution that meets the needs of executives in attendance.

For more information about Marketing Leaders' Exchange, taking place 30^th June - 1^st July in London, including the industry leading speakers and latest agenda, please visit: http://bit.ly/1hrhQqy or email [email protected]

Media contact: Tania Silva-Jones, Marketing Manager, Marketing Leaders' Exchange. For event information email [email protected], or call +44(0)207-368-9484.

SOURCE IQPC