Reser's Fine Foods Sponsors Joe Gibbs Racing and Erik Jones in the 2018 Monster Energy NASCAR Cup Series
Jan 23, 2018, 08:00 ET
BEAVERTON, Ore., Jan. 23, 2018 /PRNewswire/ -- Reser's Fine Foods enters its sixth season with Joe Gibbs Racing (JGR) and third with Erik Jones who will compete in the 2018 Monster Energy NASCAR Cup Series (MENCS) in the No. 20 Toyota. The 38-race partnership is a big step for the prepared food manufacturer based in Beaverton, OR and affirms the company's commitment to NASCAR fans, Joe Gibbs Racing and one of NASCAR's brightest young stars. Reser's will be the primary sponsor of three races (Texas – April; Kansas – May and Charlotte – September) and will be a major associate sponsor for the balance of the MENCS season.
"Our sponsorship provides the opportunity to connect with the loyal NASCAR fan base," states President Mark Reser. "This will be our third year sponsoring Erik and we continue to be impressed with him both on and off the track." Reser adds, "With a 38-week season that races in over 20 of our biggest markets, this sponsorship provides a great year-round opportunity for our retail partners to drive excitement in the deli and meat department with in-store promotions, social media and show car sampling events."
Erik won the Sunoco Rookie of the Year award for the Cup Series in 2017 scoring five top-five finishes, 14 top-10 finishes and his first-career Cup Series pole at Bristol in August. He will re-join JGR in 2018 as will crew chief Chris Gayle to continue building on their success from the 2017 season.
"I'm always grateful for our dedicated sponsors," said Erik. "I've had a great relationship with Reser's Fine Foods over the last couple of years and I'm thrilled they are joining our Cup Series program in 2018 and will continue to be a part of my career."
2018 Reser's Primary Race Schedule
| DATE |
RACE |
VENUE |
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| April 8th |
O'Reilly Auto Parts 500 |
Texas Motor Speedway |
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| May 12th |
MENCS at Kansas |
Kansas Speedway |
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| September 30th |
Bank of America 500 |
Charlotte Motor Speedway |
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About Reser's Fine Foods:
Family owned and operated, Reser's is the leading provider of fresh refrigerated deli salads, side dishes and prepared foods. For more than 65 years, Reser's has been making fun times easy and affordable for every family. Reser's famous deli salads and sides are family favorites at the race track, picnics, BBQs and tailgates. Founded in 1950, the company remains committed to providing delicious refrigerated foods for the supermarket and food service industries. Reser's operates 14 facilities in the United States and Mexico and employs more than 4,500 employees in the United States, Mexico and Canada. Visit www.resers.com.
SOURCE Reser's Fine Foods