CHICAGO, March 2, 2015 /PRNewswire/ -- Resolution Media, the global performance marketing division Omnicom Media Group, has earned certification from the new Facebook Marketing Partners program, which went live February 17. An evolution of Facebook¹s successful Preferred Marketing Developer (PMD) program that was created to help businesses scale their marketing efforts on Facebook, the Facebook Marketing Partners program makes it easier for marketers to find partners based on their specific needs, like scaling their ad campaigns or improving campaign insights.
Under the new structure, partners receive badges to signify that they meet or exceed Facebook partner standards. It also organizes partners based on specific areas of expertise:
- Ad Technology
- Media Buying
- Facebook Exchange (FBX)
- Community Management
- Content Marketing
- Small Business Solutions
- Audience Onboarding
- Audience Data Providers
Having met specified criteria for spend, innovation and tool usage, Resolution Media is one of the first holding company agencies to earn certification from the Facebook Marketing Partner program, recognized by Facebook in four major specialty verticals in media buying: Retail, Consumer Packaged Goods, Financial Services and Entertainment.
Describing the Facebook Marketing Partners program as a significant commitment to the media services side of the business, Resolution Media President, Alan Osetek says, "Earning certification as a Facebook Marketing Partner adds another dimension to our partnership with Facebook, expanding beyond investment to helping drive the evolution of the marketing technology and ad platform - and that translates to added value, benefits, and opportunities for our clients."
Resolution's Director of Services & Platforms, George Manas adds, "Facebook is a major partner as we continue to evolve and enhance our insights-driven, consumer-centric approach to marketing and build for the future. With their people-based targeting and measurement platform, with their massive store of audience data, and their strong share of mobile and video, Facebook has an unprecedented toolset. When paired with our unique capabilities and integration with wider content and media initiatives, our clients receive the most value possible from the Facebook ecosystem."
ABOUT RESOLUTION MEDIA
Resolution Media, an Omnicom Media Group company, is one of the largest performance marketing agencies in the world. The company manages more than $1.2B in media investments, with more than 1350 specialists in 60+ offices worldwide. Resolution's international network delivers digitally-integrated, full-service solutions in the areas of search, social, local, mobile, behavioral and content marketing. Resolution Media is a division of Omnicom Media Group's Annalect, the marketing technology platform of Omnicom Group Inc. (NYSE: OMC).
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SOURCE Omnicom Media Group