Retail Experts Discuss Evolving Retail Environment at International Expo

Feb 18, 2011, 17:48 ET from Big Red Rooster

COLUMBUS, Ohio, Feb. 18, 2011 /PRNewswire/ -- Two retail media experts will discuss how digital signage can positively affect an ever-evolving retail environment from 9-10 a.m. PST Thursday, Feb. 24 at the Digital Signage Expo 2011 in Las Vegas.

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Emily Miller, director of strategy and insights at Columbus, Ohio-based brand experience firm Big Red Rooster, and Bryan Meszaros, principal and managing director at OpenEye, a retail media consultancy in South Amboy, N.J., will explore ways digital signage can help retailers establish long-term relationships with consumers while building brand equity.

"Digital signage is most effective when it's seamlessly integrated into a shopper's overall experience," Miller said. "Retailers need to turn their focus toward the ROE (return on experience) instead of the ROI (return on investment) for each individual store element."

In her role at Big Red Rooster, Miller uncovers insights that provide the foundation for consumer experience strategies, blending quantitative data and qualitative insights to create the best results. With more than 12 years experience in the field, Miller has worked on numerous well-known brands, including American Greetings, Express, Giant Eagle, L.L. Bean, Nike, Procter & Gamble, SC Johnson, The Limited, Victoria's Secret, Visa, Welch's, and Wrigley. Miller has also led global research initiatives in Asia, Europe, and the United States.

OpenEye's Meszaros combines his traditional design background with new media to create powerful connections with shoppers, utilizing digital wayfinding, digital signage, and additional technological tools. He works with global clients such as 3M, the Smithsonian, McDonald's, Vodaphone Group Plc, and HESS Corporation.

The Digital Signage Expo, held Feb. 22-25, 2011 at the Las Vegas Convention Center, is the world's largest international trade show and conference dedicated to digital signage, interactive technology, and out-of-home networks.

For more information about the Digital Signage Expo's schedule and speakers, visit

About Big Red Rooster

Founded in 2002 by Martin Beck and Aaron Spiess, Big Red Rooster ( is known globally as a brand experience firm, focusing on the retailing, manufacturing, food service, healthcare, and service sectors. Activating shopper insights to transform brand experiences, Big Red Rooster's client roster includes world-class brands such as Home Depot, American Express, Jack Daniels, Wrigley, SC Johnson & Son, Office Depot, and Nike. Big Red Rooster is the founding member of RoosterGroup Partners, a consortium of firms that create impact at the decision point where shoppers, retailers, and manufacturers meet.

Contact:  Vicki Eickelberger, (614) 255-0200

Editor's Note: Emily Miller is available for interview regarding digital signage and the retail return on experience (ROE.)

SOURCE Big Red Rooster