Retail Feedback Group Announces New Book - Feedback Rules!

LAKE SUCCESS, N.Y., Feb. 24, 2016 /PRNewswire/ -- The Retail Feedback Group (RFG), a leader in providing actionable stakeholder feedback, will officially launch the book Feedback Rules! (Brigantine Media) at the 2016 National Grocers Association (NGA) Show in Las Vegas (February 28 - March 2, 2016). Written by RFG Principals Doug Madenberg and Brian Numainville, Feedback Rules! covers the 52 most important strategies to use when designing and carrying out a feedback program.

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"In this book we draw upon our extensive experience in research to help the reader quickly grasp how to plan a survey or feedback program (ground rules), execute it (rules of engagement) and make sense and respond to the findings (golden rules)," says Brian Numainville. "Anyone who listens (or needs to listen) to their customers or employees will find this book an invaluable resource." 

Feedback Rules! joins other popular titles in the Rules! books series published by Brigantine Media. These books focus directly on the standards that foster business success in a variety of fields. Written by experts, the Rules! books offer key business insights in an entertaining, easy-to-read format.

According to Doug Madenberg, "Our business exists to help retailers listen to their customers, employees and trading partners. In Feedback Rules! we unpack some of the most important considerations and turn them into succinct and understandable rules for organizations to incorporate as they engage in collecting and acting on feedback from their stakeholders."

Several of those who have read the book agree. Bill Bishop, Chief Architect of Brick Meets Click stated, "Brian and Doug distill their wealth of knowledge on research and feedback down to highly usable nuggets of wisdom in this book." And Peter Larkin, President and CEO of the National Grocers Association (NGA) commented, "Feedback Rules! offers great tips and helpful ideas for retailers that want to listen more attentively to their customers and employees."

Doug Madenberg and Brian Numainville are the leadership team of Retail Feedback Group. Both accomplished and experienced consultants, they have designed and implemented a wide range of consumer surveys, feedback programs and employee assessments for retailers, wholesalers, nonprofits and other organizations.

Feedback Rules! is available now at www.therulesbooks.com or in the Kindle format on Amazon. Quantity discounts are available.

About The Retail Feedback Group
The Retail Feedback Group offers a broad spectrum of research, consumer insight and consulting services. Its flagship program, Constant Customer Feedback (CCF), is the first automated feedback platform specifically designed and introduced for supermarket retailers, and is currently implemented in hundreds of locations across the United States. Other key RFG services include employee engagement and culture assessments, customer satisfaction surveys, consumer research, market analysis and custom research projects. For more information visit www.retailfeedback.com, follow on Twitter @retailfeedback, and read Retail Feedback Today magazine on Flipboard.

Media Contact: Brian Numainville, Principal, 516-829-4200 ext. 115

SOURCE Retail Feedback Group