Retail Store Academy Sports + Outdoors Enters the Atlanta Market

Mar 29, 2011, 07:00 ET from Academy Sports + Outdoors

KATY, Texas, March 29, 2011 /PRNewswire/ -- Today, Academy Sports + Outdoors, a southeast-based sports and outdoors lifestyle retail chain, announced that it will debut its first store in the Atlanta area on Friday, April 1, 2011. The store is nearly 70,000 square feet and is located at 198 South Point Boulevard in McDonough. It brings 150 new jobs to the area, and is the fourth Academy Sports + Outdoors store in the state of Georgia.


"We've been excited about the Atlanta market for some time," says John Hay, Academy Sports + Outdoors vice president of real estate. "McDonough is the first opportunity for Academy Sports + Outdoors to establish its active family offering in one of the biggest and most vibrant markets in the United States. We've established key partnerships in the market with The Atlanta Journal-Constitution and the Atlanta Braves. We also look forward to getting involved as an active member of the Atlanta community with youth sports leagues as well as other grassroots programs as we are committed to growing our presence in the Atlanta market over the next two years."

On Thursday, March 31, Store Director Jeremy Goldman will cut the ribbon at the McDonough store, and open it for a private give-back event where 40 children from Walnut Creek Elementary will be treated to a shopping spree. The children will be the store's first customers. Each child will receive a $100 gift card to shop with plus a personal shopping assistant courtesy of Academy Sports + Outdoors.

Additionally, McDonough will celebrate its grand opening April 15-17. The event will provide Atlanta residents with numerous door-buster deals, line-up specials, prizes, celebrity autograph opportunities, free food and fun for the entire family.

For nearly 75 years, customers throughout the Southeast have embraced Academy Sports + Outdoors and its selection of footwear and apparel plus hunting, fishing, camping and sports gear. The Academy Sports + Outdoors philosophy is to deliver an unparalleled shopping experience by providing convenience in the form of quality products, exceptional customer service, and selling the right stuff at everyday low prices. Store hours are 8 a.m. to 10 p.m. Monday through Saturday and 9 a.m. to 8 p.m. on Sunday.  

Academy Sports + Outdoors offers a number of services to its customers including the sale of hunting and fishing licenses, scope mounting and bore sighting, fishing line spooling, racquet stringing, propane tank exchange, and CO2 refills on paintball canisters. Select stores including the McDonough location feature golf hitting bays with golf pros and archery lanes with bow technicians.

About Academy Sports + Outdoors

Academy Sports + Outdoors is a premier sports, outdoor and lifestyle retailer with a broad assortment of high quality hunting, fishing and camping equipment and gear along with sports and leisure products, footwear, apparel and much more. The Texas-based company operates 130 stores throughout Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, Missouri, Oklahoma, South Carolina, Tennessee and Texas. The Academy Sports + Outdoors philosophy is to deliver an unparalleled shopping experience by providing convenience, offering a broad selection of quality products, delivering exceptional customer service and selling the right stuff at every day low prices. For more information about Academy Sports + Outdoors visit,, and

SOURCE Academy Sports + Outdoors