PARIS, Aug. 31 /PRNewswire/ -- MAPIC, the international market for retail real estate, today reports that over 1,000 retail representatives have already registered for the 2010 edition, a 40% increase on the same period last year*.
"Despite the challenging economic situation in most countries, retailers continue to look for the best sites to attract clients and to help them maximize their return on investment. MAPIC's wide range of potential sites in inner cities, suburbs and shopping malls in 60 countries, makes the identification process that much easier and efficient," says Nathalie Depetro, MAPIC Director.
Spanish brand Desigual, which has already registered for MAPIC 2010, is an example of a brand that is focussed on premium locations. "It is more vital than ever to target the best commercial sites with the greatest footfall. MAPIC offers a unique opportunity for retailers, in search of new locations, to expand their contact base and forge new partnerships."
Reflecting trends in the market, new retailers are increasingly integrating powerful values such as environmental protection. A case in point is men's ready-to-wear retailer Origeen (France) that uses materials derived from organic farming and recycling, and the Mexican restaurant chain Chipotle Mexican Grill (USA) that works exclusively with local suppliers and producers to provide its customers with fresh, locally sourced organic products. In the same vein, many retailers are increasingly advocating a return to simple, traditional values such as Aran Bread & Coffee (Germany) and Maison Larnicol (France). These two bakeries offer a wide range of natural products that recall childhood memories in a cosy and warm setting.
For a list of retailers attending MAPIC 2010, click here.
* figures as of August 28, 2010.
Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM featuring MIPIM Horizons, MIPIM Asia and MAPIC for the property and retail real estate sectors.
Reed MIDEM is a division of Reed Exhibitions, the world's leading events organiser, with over 440 events in 36 countries. In 2009 Reed brought together over six million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 35 fully staffed offices.
Reed organises a wide range of events, including exhibitions, conferences, congresses and meetings. Its portfolio of over 440 events serves 44 industry sectors, including: Aerospace & aviation, automobiles, beauty and cosmetics, broadcasting, building & construction, electronics, energy, oil & gas, engineering, manufacturing, food service & hospitality, gifts, healthcare, interior design, IT & telecoms, jewellery, life science & pharmaceuticals, machinery, marketing, business services & training, medical education, printing & graphics, security & safety, sports & recreation, travel.
Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.
For further information about Reed MIDEM visit www.reedmidem.com.
MAPIC® is a registered trademark, all rights reserved.
SOURCE Reed MIDEM