Rethink Brands Launches New Juice Splash Line
Rethink Brands Inc. leaders in the kids healthy hydration category are launching their newest product line, Rethink Kids Juice Splash. With only 1g of sugar, Juice Splash is positioned to be the new benchmark in kids healthy hydration. In a category dominated by brands launched in the 1970s and 1980s, Juice Splash was designed to shake up the status quo and finally deliver a kids drink option with a flavor kid's love, convenience mom needs, and a health profile both require.
COLUMBIA, Md., March 4, 2019 /PRNewswire/ -- RETHINK Brands Releases Innovative Answer to Children's Juice Boxes, "RETHINK Juice Splash," Naturally Sweetened with One Gram of Sugar.
Today, RETHINK Brands is announcing the launch of RETHINK Juice Splash. With only one single gram of natural sugar and no artificial sweeteners, RETHINK Juice Splash is positioned to be the new benchmark of health in the kid's aseptic juice category. RETHINK Juice Splash launches nationwide with two flavors: Watermelon and Fruit Punch with two more, Kiwi Strawberry and Strawberry Lemonade, coming in the second quarter. The product line will be available in Walmart and Kroger locations across in the country starting in mid-March. Retail availability will continue to grow with seasonal resets achieving more than 8,000 points of distribution by August 2019.
RETHINK Juice Splash will serve as a perfect complement to their RETHINK Kid's Water line launched in 2018 and one step closer to their ultimate company goal of developing a comprehensive product portfolio capable of satisfying both child and mom, in terms of health, function, and flavor.
By replacing a single legacy juice box with RETHINK Juice Splash – composed of 95 percent water, naturally sweetened with 5 percent organic juice concentrate, and enhanced with organic monk fruit – you can eliminate up to 20 percent of a child's daily intake of sugar. This flavorful drink is USDA Certified Organic, contains no added sugar and has only 5 calories per serving.
"We have seen low/no sugar, better for you options developed in food and snacks for kids including candy, baby food, chips, bars, frozen meals, lunchables, smoothies, and even popsicles, however, it hasn't happened in the world of beverage," said Matt Swanson, Founder and CEO of Rethink Brands Inc.
"Put another way, healthy options for a human's most important daily consumable, beverage, don't exist for our most important humans, children. That simply makes no sense."
RETHINK Brands intends to continue its pursuit to improve the healthy beverage options available to our children today. In terms of both form and functional benefit, RETHINK Brands aims to rebuild a $5 billion category, left to decline, despite its incredible impact on the health of future generations.
ABOUT RETHINK BRANDS:
RETHINK Brands was founded in 2016, by Matt Swanson and Chris O'Donovan with a shared vision of improving children's health while reducing packaged water's environmental impact. RETHINK Brands has corporate headquarters in Columbia, Maryland.
Press Inquires should contact [email protected]
Related Links
SOURCE RETHINK BRANDS INC
Related Links
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article