Revel Casino-Hotel Generates #1 Slot Market Share Growth In June: Property Experiences 16% Slot Market Share Growth in First Month Post-Bankruptcy

Jul 11, 2013, 12:18 ET from Revel Casino-Hotel

ATLANTIC CITY, N.J., July 11, 2013 /PRNewswire/ -- Today, the New Jersey Division of Gaming Enforcement released its June 2013 Casino win results.  According to their published figures, Revel Casino-Hotel's slot market share increased from 3.7% to 4.3%, a 16% gain, and overall, the property rose from 4.4% to 4.8%, a 9% gain.  The 16% increase was the largest in the market, the 9% increase the second-largest.   

"We are very encouraged by the first full month of results since we exited bankruptcy in late May," said Jeffrey Hartmann, interim Chief Executive Officer.  "We hope these numbers indicate that gamblers are giving us a second chance, and that these gains are at least a reflection of our introduction of a 24-hour coffee shop and Atlantic City's largest contiguous smoking casino."

On July 1st, Revel announced a new brand positioning: Gamblers Wanted, and began referring to the property as a Casino-Hotel.  To kick off the new position, Revel launched the largest promotion in the history of the Atlantic City market – You Can't Lose – a one month rebate of all slot losses to customers with losses greater than $100 for the month.  

"Revel wasn't built in a day, and the turnaround won't be finished in one," said Randall A. Fine, Managing Director of The Fine Point Group, which is responsible for Revel's marketing function.   "With 'You Can't Lose,' we intend to do everything we can to see that one-month's growth not be a fluke, but the beginning of a trend."

For complete details and rules of all promotions, customers can visit the Revel Card desk.

About Revel Casino-Hotel:

Revel Casino-Hotel: Gamblers Wanted.  Revel offers casino players the newest, largest, most expensive, and most expansive casino resort in the history of Atlantic City.  Located along the city's world-famous boardwalk, and designed to offer endless views of the Atlantic Ocean, the casino offer 130,000 square feet of gaming space, the largest contiguous smoking casino in Atlantic City, 2,400 slots – none more than a year old, 130 table games, the high-limit Pearl Slot Lounge and high-limit table game Ultra Lounge.  Revel features 1,399 ocean view rooms, indoor and outdoor pools, gardens, lounges, a 32,000-square-foot spa, 14 restaurants serving both world-class cuisine and down-home favorites, a collection of boutiques, nightclubs, a dayclub and live entertainment on its stages at The Social and Ovation Hall.  

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SOURCE Revel Casino-Hotel