Revelry Brands Acquires a Stake in Only Natural Pet Store, LLC

Investment will help build wholesale brand, expand online

Sep 27, 2011, 10:47 ET from Revelry Brands

BOULDER, Colo., Sept. 27, 2011 /PRNewswire/ -- Revelry Brands (Revelry), a Boulder-based investment firm focused on providing growth-stage private equity to unique, innovative businesses in the natural foods and consumer products categories, recently announced that it had acquired a stake in Only Natural Pet Store, LLC (Only Natural Pet).  

The investment is Revelry's fourth since its founding in 2009. In addition to Only Natural Pet, Revelry has minority investments in EVOL Food, Siggi's Dairy, and Data Garden.

Only Natural Pet is a leading natural pet product and information e-commerce website complemented by a flagship store in Boulder, CO. The company was founded in 2004 by Marty Grosjean.

Revelry's investment, which closed on September 15, 2011, will be used to help Only Natural Pet grow its online customer base, build out a new wholesale brand and corresponding team, and extend its product offering to new retail outlets.

"Our investment in Only Natural Pet was driven by Revelry's proactive effort to expand into LOHAS (Lifestyles of Health and Sustainability) consumer categories that will leverage our tenure and success in the natural and organic food industry," said Brendan Synnott, Founder of Revelry Brands. "We believe that Only Natural Pet has demonstrated that it has the strategic leadership, product selection, interactive retailing expertise and management to accelerate its growth and profitability in the e-commerce channel while broadening its success in the growing natural pet marketplace."

Only Natural Pet sells over 3,000 branded pet products from leading natural and holistic pet supply firms.  The product spectrum covers all dog and cat categories, including large categories like dry and canned food to more specialty categories such as raw and dehydrated food, pet supplements and holistic remedies. In addition, the company sells over 200 of its own, proprietary products, sold under the "Only Natural Pet" brand.

 "Our team is very excited about the new partnership with Revelry Brands," said Marty Grosjean, Founder of Only Natural Pet. "We feel fortunate to have found a partner who can offer more than just capital. Revelry's expertise in product development, branding, distribution, and everything else a successful natural brand needs, will be very beneficial to Only Natural Pet as we execute our growth strategy in the coming years."

About Revelry Brands

Revelry Brands is an investment firm focused on providing growth-stage private equity to unique, innovative businesses in the natural foods and consumer products categories. Our companies have management teams with proven track records, innovative offerings, and authentic stories that translate into successful lifestyle brands. Revelry's commitment to investing hands-on operational expertise alongside our investment capital allows us to work with exceptional people and companies who are truly looking for a partner.  

Founded in 2009, Revelry Brands is led by the former co-founder and CEO of Bear Naked and is advised by a seasoned team of financial stalwarts and food industry innovators. Revelry Brands is based in Boulder, CO. Please visit for more information.

For more information, contact:
Lindsay Whitcher
Director of Investor Relations

SOURCE Revelry Brands