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Revenue Management Solutions abre su oficina en Londres y amplía su presencia global
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Revenue Management Solutions

Jan 07, 2015, 10:00 ET

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-- La demanda de precios al por menor y de restaurante impulsado por datos RMS impulsa la expansión

LONDRES, 7 de enero de 2015 /PRNewswire/ -- Revenue Management Solutions (RMS), experto reconocido de forma industrial en el suministro de análisis de precios avanzados y recomendaciones para las industrias de los restaurantes, venta al por menor y hospedaje, ha abierto una oficina en la parte central occidental de Londres, cerca de Paddington Station.

La nueva oficina de Londres amplía la presencia global de la compañía, añadiéndose a las localizaciones sitas en París, Tokio y Singapur, todas ellas vinculadas con la sede central empresarial de RMS de Tampa, Florida, Estados Unidos.

"Ampliarse hacia la localización permanente en Londres es el próximo paso en nuestro compromiso para proporcionar las mejores soluciones de precio y empresariales impulsadas por los datos para nuestros clientes en Reino Unido y a nivel global", explicó Philipp Laque, director de desarrollo empresarial para Europa de RMS. "Hemos trabajado con los principales clientes en Reino Unido desde hace años, y la demanda de nuestros servicios está creciendo, así que tiene sentido abrir una oficina en Londres".

RMS puso en marcha su nueva presencia en Londres gracias a la participación reciente en el evento Horizons Thought Leadership Forum del Royal Institute of Chartered Surveyors de Londres. El foro proporcionó una plataforma para los líderes industriales, como ejecutivos de RMS y de McDonald's UK, de cara a debatir sobre temas relacionados con el futuro del servicio a los alimentos.

El evento se centró en el poder del uso de la información detallada relacionada con los consumidores dentro de la industria de los restaurantes y más allá. La visión de los consumidores fue uno de los principales temas del ponente principal Paul Pomroy, vicepresidente senior y responsable de finanzas de McDonald's UK. McDonald's emplea un equipo interno de visión para los clientes que está especializado en asegurar que proporciona lo que los clientes desean, al tiempo que la consulta de RMS ayuda a McDonald's UK a comprender las relaciones entre el precio y la conducta de los clientes.

Hablando acerca de la conferencia, el responsable de operaciones de RMS, John Oakes, comentó cómo los precios necesitan encajar de forma directa para conseguir un conocimiento profundo de lo que desean los clientes y el impacto de los precios en su conducta.

"Hay una fuerte conexión entre la estrategia de precios y la actitud del cliente hacia su marca", indicó Oakes. "Es importante saber esto y la relación entre el precio y el servicio. Los consumidores actuales podrían tolerar unos precios más elevados si reciben un buen valor, pero es poco posible que toleren un servicio inferior".

RMS trabaja con los clientes para impulsar el beneficio a través de unas estrategias de precios inteligentes basadas en la demanda, además de ayudar con la selección del sitio, marketing específico de almacenamiento y compra de medios.

La nueva oficina de RMS en Londres está situada en One Kingdom Street, Paddington Central, Londres W2 6BD, y puede contactar a través del teléfono +44 (0)20 3755 0960.

Acerca de RMS
Revenue Management Solutions, con sede en Tampa, Florida, Estados Unidos, es una pionera en el área de llevar una aproximación basada en los datos a los precios para restaurantes y vendedores al por menor, proporcionando soluciones para varias de las principales marcas globales, incluyendo muchas de las compañías más grandes en la industria. Desde el año 1994, la compañía ha conseguido el éxito al proporcionar soluciones para clientes, ampliando los beneficios y mejorando el valor de marca. RMS ayuda a 40 marcas principales en 39 países, con sus procesos patentados de gestión de ingresos usados en más de 42.000 localizaciones de todo el mundo. 

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