ReverbNation Continues To Ramp Up Industry Integrations with Strategic Pact with Hitcher Music for Song Placements
Jun 11, 2015, 12:05 ET
NEW YORK, June 11, 2015 /PRNewswire/ -- ReverbNation, the company that has helped millions of emerging artists advance their careers, announced today that they have formed a strategic relationship with Hitcher Music, the highly respected boutique music services firm, to generate film, television, video game and advertising opportunities for key artists on the ReverbNation roster. The announcement falls quickly on the heels of other significant strategic relationships ReverbNation has recently established, including alliances with Sentric Music for music publishing and SESAC for performing rights representation.
Under the agreement Hitcher Music will exclusively represent a select number of CONNECT artists, members of ReverbNation's newly launched artist development incubator, to create film, television, video game and advertising opportunities for their music. The CONNECT program develops promising artists in the ReverbNation community who are identified through the company's proprietary curation-at-scale capability.
Founded by film and television executive Joe Rangel, Hitcher Music specializes in licensing, music supervision, marketing and original music production. The company represents a wide variety of major and independent artists, labels, publishers and management companies around the world.
"Joe and his team have built an impressive multi-tiered company with deep relationships in the film, TV and advertising communities," said Simon Perry, ReverbNation's Chief Creative Officer. "As we continue to bring CONNECT artists meaningful opportunities to grow their audience and increase their visibility within the music industry, we believe that Hitcher Music can play a vital role in the development of our artists' careers."
"The quality of artists in ReverbNation's CONNECT program is truly impressive," said Hitcher Music Founder and CEO Joe Rangel. "We believe we can be successful in securing significant opportunities for these artists early in their careers."
Hitcher works with the world's best-known film and television companies and brands. Recently the company has licensed independent and major label artists into such films as PITCH PERFECT 2, ENTOURAGE, such television shows as "Empire" and "The Vampire Diaries," and delivered music to brands including Bud Light, Coors and Acura.
Independent Artists turn to ReverbNation for music industry connections, worldwide audience exposure and the powerful promotional tools necessary to advance their careers in today's digital music ecosystem. Driven by its mission to put Artists First, the company has grown since its 2006 launch to serve nearly 4 million musicians worldwide. In 2014 ReverbNation developed its proprietary curation-at-scale methodology to identify the world's most promising Artists early in their careers. This capability, coupled with its global audience, allows ReverbNation to bring the world's best emerging Artists unrivaled access to opportunity. For more information, visit ReverbNation.com and follow ReverbNation on Twitter at @ReverbNation.
About Hitcher Music
Founded in 2012 by film & TV executive Joe Rangel and music publishing & management powerhouse Pulse, Hitcher is a Los Angeles based boutique music services firm specializing in licensing, supervision, marketing and original music production. Beyond handling sync for Pulse's roster of Grammy Award winning songwriters, producers and artists, Hitcher represents major and independent artists, labels, publishers, and management companies around the world.
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