ReverbNation Taps Into The FADER's Publishing Network to Forge Stronger Relationships Between Brands, Emerging Artists and their Fans
DURHAM, N.C., Nov. 15, 2016 /PRNewswire/ -- ReverbNation, the company that has helped millions of emerging artists advance their careers, announced today that they will tap into the music-centric publishing network of The FADER to begin featuring select brand programs on ReverbNation.com, which generates more than 10 million visitors per month. Building off of their 2016 collaboration, "The Watch List" monthly single series which identified the most promising artists in the ReverbNation community and gave them heightened promotional exposure at retail, in the press and online, this deeper partnership is expected to unlock an important new capability for ReverbNation and will enable brands to forge deeper relationships with independent artists and their fans.
2016 has seen ReverbNation increasingly leverage its digital platform and unique curation capability to build turnkey promotional vehicles for major national brands. This summer's national contest developed for the Marriott Rewards® Credit Card from Chase, created direct and meaningful career opportunities for ReverbNation artists, and drove value for the Marriott Card by generating more than 3,000 artist entries that reached more than 1.5 million music fans.
In selecting The FADER's publishing network, ReverbNation is sticking firmly to its "Artist-first" mission.
"It's vitally important to us we connect brands to fans of new music in a way that is wholly sympathetic to both the ReverbNation brand and the sensibilities of our artists," said Simon Perry, Chief Creative Officer at ReverbNation. "We believe The FADER, who is steeped in an artist-first ethos, is the best media partner in the world to deliver against this creative mission."
"Over the course of the past decade and a half, The FADER has built an unmatched reputation as the authority on music, culture and lifestyle, identifying stars and trends long before they hit the mainstream," said Andy Cohn, President and Publisher of The FADER. "ReverbNation has done much the same, amassing a highly desirable audience built on the passion and authenticity that only emerging artists can provide. We believe brands will want to tap into this powerful platform and are looking forward to getting started."
Since its formation, ReverbNation has helped millions of artists, including some of the biggest names in music today. Imagine Dragons, Alabama Shakes, Kacey Musgraves, Mac Miller, A$AP Rocky, and Hunter Hayes, to name just a few, have used ReverbNation's platform to help establish themselves and grow their careers. Recently, with its proprietary curation at scale capability ReverbNation has identified and played an instrumental role in the development of the careers of such artists as Walk The Moon, Rachel Platten, The Record Company and Sammy Brue.
About ReverbNation
ReverbNation is the global leader in empowering independent Artists to advance their careers. Since its founding in 2006, ReverbNation has remained committed to putting more than 4 million Artists First through exposure to the music industry, connection to a worldwide audience, and access to powerful promotional tools. With the introduction of the company's Artist Development group along with its industry-leading talent identification capability, ReverbNation is positioned to play a pivotal role in the development of the next generation of successful Artists. For more information, ReverbNation.com. Follow ReverbNation on Twitter @ReverbNation.
About The FADER:
Launched in 1999 and founded by Rob Stone and Jon Cohen, The FADER is an award-winning, ahead- of-the-curve, music, style, and culture publication and the unofficial guide to what's next. Led by President and Publisher Andy Cohn, The FADER is credited with giving early exposure to top artists including Kanye West, Bon Iver, Kendrick Lamar, Outkast, The Strokes, Drake and The White Stripes. The FADER brand has expanded in innovative ways, providing a cross-platform reach across print, digital, mobile, social media, and experiential realms, including the flagship live music event, The FADER FORT, in New York and Austin, that presents some of today's most innovative programming and emerging artists to fans.
SOURCE ReverbNation
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