Revlon® Hair Tools Launches New Revlon® Salon One-Step Hair Dryer and Volumizer
Iconic Beauty Brand Extends One-Step Innovation to Address Largest Consumer Hair Need
EL PASO, Texas, Aug. 16, 2016 /PRNewswire/ -- Helen of Troy Limited (NASDAQ, NM: HELE) announced today the launch of a new, innovative hair dryer that will help consumers achieve their desired hair style with speed and ease. The Revlon® Salon One-Step Hair Dryer and Volumizer is a two-in-one styling tool that places the power of a dryer and volume of a styler in the hands of the consumer to deliver effortlessly beautiful full-bodied, frizz-free volume and brilliant shine in a single pass, including the hard to style back of the head. Building on the success of last year's first to market Revlon® Salon One-Step Hair Dryer and Styler, Revlon® Hair Tools has extended the One-Step series to address a top concern for the beauty enthusiast looking to achieve salon results at home.
"Consumer research confirmed, the number one styling difficulty women face today is achieving body and volume with a smooth, frizz-free finish," says Leah Bailey, the President of Global Beauty for Helen of Troy. "By assessing what is currently on the market, we saw an enormous opportunity to provide a solution that directly addresses this consumer need. We are thrilled to launch a product that helps women dry and style their hair effortlessly to achieve the beautiful hair results they desire to feel confident."
Revlon® Salon One-Step Hair Dryer and Volumizer's unique oval brush design produces frizz-free volume at the roots and beautiful body throughout each strand of the hair. The shape features gently curved sides for smoothing hair with slight volume, while the round edges create gorgeous volume and curled ends in just one step. Designed to distribute air quickly and evenly, Revlon® Salon One-Step Hair Dryer and Volumizer dries and styles in up to half the time of a traditional blow dryer and curling iron combination. Faster drying and styling time reduces heat exposure to minimize hair damage. Infused with IONIC TECHNOLOGY® and a ceramic coating, hair is left conditioned, smooth and shiny. Nylon pin bristles are topped with comfortable ball tips to softly detangle strands and combined with boar bristles to gently grip hair on the curved edge for improved body, ultimately creating long-lasting salon results at home.
Revlon® Salon One-Step Hair Dryer and Volumizer will be available nationwide this September in specialty, mass, drug, and food outlets that sell hair appliances.
About Helen of Troy Limited
Helen of Troy Limited (NASDAQ, NM: HELE) is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO®, Good Grips®, Hydro Flask®, OXO tot®, OXO on®, Vicks®, Braun®, Honeywell®, PUR®, Febreze®; Revlon®, Pro Beauty Tools®, Sure®, Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®, Bed Head®, Dr. Sinatra®, Dr. David Williams, and Dr. Whitaker®. All trademarks herein belong to Helen of Troy Limited (or its affiliates) and/or are used under license from their respective licensors. For more information about Helen of Troy Limited, please visit www.hotus.com.
The REVLON ® trademark is used under license from Revlon. © 2016 Revlon. All rights reserved.
IONIC TECHNOLOGY® is a trademark of Helen of Troy Limited.
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SOURCE Helen of Troy Limited
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