Reynolds Adds The Higher Gear Group to Growing List of Companies Participating in the Reynolds Certified Interface Program

DAYTON, Ohio, Dec. 17, 2010 /PRNewswire/ -- The Reynolds and Reynolds Company today announced that The Higher Gear Group is the latest participant to receive a certification in the Reynolds Certified Interface Program, which provides a standardized approach to handling dealership data from a Reynolds dealership management system (DMS) in a safe, secure, and verifiable manner.  The Higher Gear Group offers customer relationship management (CRM) software for automotive dealers in North America.

"A standardized, supported interface with the DMS helps us serve our customers more effectively and efficiently," said Robert C. Gruen, President and CEO of The Higher Gear Group.  "A secure data interface with a Reynolds DMS simplifies our data collection processes and helps us provide our customers with added peace of mind.  They know we're handling their data safely, securely, and reliably, without undermining data integrity in the DMS or diminishing DMS performance.  Those are important benefits for us – and our customers – from the Reynolds approach."

Since 2005, Reynolds and Reynolds has taken the lead in working visibly with dealerships, OEMs, and other software providers in the automotive industry on the safe, secure, and verifiable exchange of dealership data with a Reynolds DMS.

"Reynolds is focused on continually improving our software and solutions for dealers.  Those improvements include addressing safe and secure data exchanges with the DMS," said Trey Hiers, vice president, Corporate Marketing, for Reynolds and Reynolds.  "Ultimately, dealers want to know that their data is safe and secure; that it is only available to third parties with appropriate safeguards and verification; and, that it will stay that way."

The Reynolds third party access program provides a number of methods for dealerships to work with the vendor of their choice in a safe, secure, and supported manner in handling dealership data.  Visit the Reynolds website: http://www.reyrey.com/solutions/data_management/index.asp.

About Reynolds

Reynolds and Reynolds is the automotive industry's leading provider of automobile dealership software, services, and forms to help dealerships improve business results.  The company is headquartered in Dayton, Ohio, with major operations in Houston and College Station, Texas, and Celina, Ohio.  (www.reyrey.com)

About The Higher Gear Group

The Higher Gear Group was formed in 1997 to deliver easy-to-use, highly utilized, software solutions to the automotive industry. With the recent investment from HIG Capital, The Higher Gear Group has launched into its OVERDRIVE suite that offers dealerships additional products and services including eZWEB, eZBDC, eZAPPRAISE, and eZRESPONDER with more to come in 2011.

(www.highergear.com)

SOURCE The Reynolds and Reynolds Company