RF Thunder Opens Fourth Office in Beijing

Further expansion in Asia for Ruder Finn sister company

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Apr 16, 2015, 12:50 ET

BEIJING, April 16, 2015 /PRNewswire/ -- RF Thunder, sister company of Ruder Finn Asia, has opened its fourth office, the first in Beijing, with Tingting Wu as General Manager. This follows the establishment of an RF Thunder office in Hong Kong in January.

RF Thunder, formerly Thunder Communications, was established in Shanghai in 2001 and was acquired by Ruder Finn in 2011. RF Thunder has grown at an average of 88 percent year-on-year since its acquisition by Ruder Finn and, in 2013, a second office was opened in Guangzhou. In 2014, RF Thunder saw a 200 percent business growth and 33 percent increase in staff numbers.

With the expansion of Ruder Finn Asia's expertise to specialized offerings in luxury, healthcare, auto and financial communications in Greater China, RF Thunder will provide innovative, strategic communications within different market segmentations, including beauty, fashion, fast-moving consumer goods (FMCG) and luxury property. The new Beijing office will focus on luxury and lifestyle communications and crisis management, as well as working closely with Ruder Finn Innovation Studios (RFI), the award winning digital agency, to blend traditional PR, CRM and digital PR offerings.

Tingting Wu is a PR veteran of 15 years who has served clients in diverse fields including manufacturing, luxury and high-end consumer goods, automobile, travel, and retail. She has worked with clients including Montblanc, Hermes, Cartier, Bentley, Audi, Sephora, Michelin and L'Oreal. Tingting's experience covers corporate image management, branding, media relations and crisis management. Prior to joining RF Thunder, Tingting had been with Ruder Finn for over 10 years.

"RF Thunder has grown into a powerhouse agency and has more than doubled its revenue in the last three years. I'm confident that with the opening of RF Thunder Beijing, we will further consolidate our network and extend our strategic communications expertise across Greater China to provide better service to our clients," Elan Shou, Managing Director & Senior Vice-President of Ruder Finn Greater China, said.

"I am very excited about the launch of RF Thunder Beijing, which has been in the planning stage for some time. We have hit the ground running and, with our strong network support, we can provide clients with first class comprehensive service," Tingting Wu said. "As Ruder Finn's sister company, we complement each other through our different market expansion and opportunities."

About RF Thunder
RF Thunder (formerly Thunder Communications), was established in Shanghai in 2001 and acquired by Ruder Finn in 2011. RF Thunder has since established offices in Guangzhou, Hong Kong, and Beijing together with a network of affiliate offices nationwide. As part of the Ruder Finn Group, RF Thunder complies with the same international service standards and operational procedures. The firm delivers innovative, strategic communications to the property, fashion, lifestyle, luxury, travel and healthcare sectors. Key clients include Wheelock Properties (Hong Kong), Baume & Mercier, Clarins, Club Monaco, Four Seasons Hotels & Resorts, Harry Winston, LVMH Perfumes & Cosmetics, Moet Hennessey, Roche and Sanofi.

About Ruder Finn Asia
Founded in 1989, Ruder Finn Asia is the Asia-Pacific subsidiary of New York-based Ruder Finn (www.ruderfinn.com), the leading independent global public relations consulting firm. Growing at an average of 25 percent every year since 2000, Ruder Finn Asia today employs close to 300 consultants in Asia-Pacific and has offices in Beijing, Shanghai, Guangzhou, Hong Kong, Singapore, Mumbai, New Delhi and Bangalore. The firm is represented across all other regional markets through a network of high quality affiliates. Ruder Finn Asia's business centres on four strategic pillars: Corporate & Public Trust, Global Connectivity, Health & Wellness and Life+Style. The firm offers expertise in reputation management, digital and social marketing strategy, crisis communication, employee engagement, design and executive skills training. Ruder Finn has dedicated teams for digital strategy, CSR, arts, culture and activation, providing insights and counsel into market trends, including annual research reports including the China Luxury Forecast, Physicians Digital Outlook Survey and other publications. Delivering award-winning innovative, strategic public relations campaigns, Ruder Finn Asia's key clients include Emirates, Jumeirah, Cartier, Volkswagen Group, Sanofi, Daiichi Sankyo, L'Oreal, Omron, Hermes, GSK, Cotton Inc, Bang & Olufsen, Michelin and leading brands from the Kering, LVMH and Richemont Groups.