RFID Invest Announces Name Change and New Global Strategy

VADUZ, Liechtenstein, April 5, 2011 /PRNewswire/ -- RFID Invest announced today that it has changed its name to IDENTEC GROUP and adopted a new operating strategy intended to promote technology, marketing, operational and financial cross-fertilization among its portfolio of RFID companies, as well as to fuel the growth of member companies in vertical markets.

Over the past five years, the company, now known as IDENTEC GROUP, has acquired 100% or significant ownership in nine advanced RFID solutions businesses, making it the largest RFID solutions provider in the world. Its companies today serve more than 2000 customers in 16 industries on all continents and are recognized worldwide for their patented, award winning RFID solutions.  Four Group companies are based in the United States, and all have substantial sales and marketing operations in the U.S., viewing it as a major market for RFID solutions.

Among the innovative RFID applications developed by IDENTEC GROUP companies are: the prevention of heat-related illness in athletes, rescue personnel and industrial workers; shrinkage control, inventory, and beverage management in the hospitality industry; tracking containers, trucks, and heavy equipment in the world's busiest ports; assisting government and military operations with the secure and safe transport of high value cargo; managing material assets in the building of power plants and large industrial projects, and real-time tracking of fresh foods from field to fork.

"Our mission is to help our member companies redefine how business is done in a world connected to the cloud," said Dietmar Amann, CEO of IDENTEC GROUP.  "Like our member companies, we look at the world through the eyes of an entrepreneur, and we are committed to helping each business grow its customer base, to enabling cross-fertilization within the Group, and to seeking strategic partners and acquisitions that share our vision. Our new name, IDENTEC GROUP, encompasses all of these principles."

The company's strategy has three key components. The first is identifying potential Group companies with customer-centric RFID solutions in vertical growth markets, solid management, and compatible business strategies; Second is to introduce the necessary capital, operational, and strategic support to help these companies grow, and third is to introduce technology, marketing, administrative, and customer sharing synergies across the member companies. Regarding the latter, four IDENTEC GROUP companies are partnering to showcase their inter-relationships at the RFID Journal LIVE Conference, April 12-14, 2011, in Orlando, Florida. Beverage Metrics and Hothead Technologies will demonstrate pioneering RFID solutions built on hardware platforms from IDENTEC SOLUTIONS and software platforms from InSync Software. All four companies can be found at booth number 104 at the conference.

"The IDENTEC GROUP strategy is based on the belief that growth of our individual brands in their respective customer markets, coupled with organic cross-fertilization and cooperation across the Group will create a whole that is greater than the sum of its parts," said Martin Zumtobel, Chairman of IDENTEC GROUP.  "The result will be a strong market position for IDENTEC GROUP as well as a measureable competitive advantage for our individual member companies."

About IDENTEC GROUP

IDENTEC GROUP is a leading, advanced RFID solutions provider that capitalizes and grows companies in global business-to-business and business-to-consumer RFID markets. Recognized worldwide for their patented, award-winning RFID solutions in more than 16 different industries, IDENTEC GROUP member companies develop and market innovative RFID solutions that identify, measure, track, and trace assets and people across the value chain, delivering actionable information through the cloud. IDENTEC GROUP works with its member companies on issues ranging from capitalization and the development of business models and strategies to operations and shared technology, sourcing efficiencies, and mutual customer relationships. For more information, visit the company's web site at www.identecgroup.com.

SOURCE IDENTEC GROUP

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