SAN LUIS OBISPO, Calif., April 28, 2011 /PRNewswire/ -- In 2009, Rhodes Music Corporation made its triumphant return to the music industry with a modern version of the revolutionary electric piano that changed the industry decades earlier.

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Today, Rhodes continues to innovate in the musical instruments category, selling its 2011 line of Mark 7 pianos, speaker platforms and travel cases online at rhodespiano.com.

The online store, which relies on Shopatron's retail-integrated eCommerce system, allows Rhodes to not only sell its revered music products on the branded website consumers trust, but have those orders fulfilled by local, stocking dealers. The Shopatron model provides convenience to the customer with a handful of delivery options, such as in-store pickup, and also drives foot traffic and additional sales to retail partners.

"We find many of our customers come to us direct to purchase Rhodes products," said Rhodes Director of Marketing Abraham Brandstetter. "Shopatron provides a vehicle for us to continue working direct with the consumers while at the same time allowing us to deliver sales to our retailers."

Providing an eCommerce system where both branded manufacturers and retail partners can coexist has been working well within the musical instruments industry. Stores in that category of the Shopatron order exchange saw a 21% comparative-quarter increase in online sales in the first quarter of 2011. And Shopatron stores across all industries saw 45% online sales growth in Q1.

For more information, visit ecommerce.shopatron.com or follow Shopatron on Twitter or Facebook.

ABOUT RHODES MUSIC CORPORATION

Rhodes Music Corporation is the manufacturer and world distributor of the famous Rhodes musical instrument brand. Rhodes is famous for the invention of the analogue electric piano, which is beloved for a unique tone that has been utilized in more recordings than any electronic keyboard in modern history.

Great artists such as The Beatles, Stevie Wonder, Steely Dan, Chick Corea and Radiohead, just to name a few, have all made the Rhodes piano an essential part of their music styling. Rhodes Music Corporation is continuing its rich tradition of building innovative musical products that are designed for great performance quality and investment value.

Visit Rhodes Music Corporation online at www.rhodespiano.com.

ABOUT SHOPATRON

Founded in 2001, Shopatron is the only eCommerce solution in the world that can drive more online sales while, at the same time, increasing a company's sales through the retail channel. Working with almost 1,000 manufacturers and 12,000 retail partners across 35 industries, Shopatron offers an innovative and flexible approach to eCommerce that matches the unique needs of branded manufacturers and multi-channel retailers.

Shopatron clients include top brands such as Louisville Slugger, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, American Tire Distributors and Sport Chalet. The company is headquartered in San Luis Obispo, Calif.

For more information, call 866-625-5050 or visit ecommerce.shopatron.com.

SOURCE Shopatron