NEW YORK, Oct. 25, 2016 /PRNewswire/ -- Since launching two years ago, Rhone has inspired the market with apparel designed specifically for extraordinary men. The premier performance and lifestyle brand has become known for using the most innovative materials and advanced technology available to create a product that is best in its class. Building on this momentum, Rhone will introduce GoldFusion – a revolutionary new technology that infuses gold particles into the brand's highest-performance fabrics for a softer, safer, faster-drying, longer-lasting, odor-neutralizing activewear garment.
"It sounds like magic, like it's too good to be true," said Nate Checketts, Rhone co-founder and CEO. "We were in a state of disbelief until seeing the results of this technology firsthand. But this is exactly what we strive for at Rhone: creating best-in-class products."
Today, Rhone is introducing a pre-launch campaign with crowdfunding platform Indiegogo in order to utilize the GoldFusion technology throughout a curated assortment of its collection items which will hit retailers nationwide in Spring 2017. As part of the fundraising campaign, customers will have the opportunity to purchase advanced GoldFusion activewear at an exclusive price, delivering in early 2017.
"Indiegogo is a perfect fit for Rhone because of its reputation for offering early adopters the highest quality products with cutting edge technology," said Chip Malt, VP of marketing and analytics for Rhone. "The Indiegogo team has been working side by side with us to ensure we launch a well thought-out and successful campaign that accurately reflects the Rhone brand."
Rhone developed the proprietary GoldFusion approach alongside biochemists, in the process coming up with a groundbreaking technology that wicks moisture faster and keeps clothes fresher longer. A GoldFusion collection shirt dries up to three times faster than tested market leaders, resulting in precision moisture transfer off the body and garment so you can move faster, lighter and cooler than ever before. GoldFusion also improves on Rhone's current anti-odor technology by incorporating odor-neutralizing particles. After 100 washes (four times the average life of a garment), these anti-odor particles are still 99% effective. GoldFusion also provides UV protection and improved color fastness, ensuring that the fabric will not fade over time. Most importantly, Rhone GoldFusion is safe for you and the environment. Unlike competitors who oversaturate garments with chemical solutions, GoldFusion is infused directly onto the garment to reduce any waste or material loss. It has virtually zero emissions, is inert, non-toxic and so clean that it is safe to drink.
Founded in 2014, Rhone is a premium activewear company that produces high-quality attire for men. Created to fill the current void in the menswear market, Rhone speaks directly to how the modern man lives, works and sweats. Rhone blends innovative materials and classic elements of design into products that stand up in the gym and excel during transitional times. This painstaking attention to detail results in superior fit, form and function. Currently, Rhone is sold in all Equinox locations, at select REI and Bloomingdale's locations, as well as on Nordstrom.com, and over 100 specialty stores and gyms. More information can be found at www.Rhone.com.
Indiegogo is the place for entrepreneurial projects to move quickly from concept to market, amplified by a community of backers who believe the world benefits when every idea gets an equal shot at success. Indiegogo empowers people around the world to fund what matters to them. As the world's first crowdfunding platform, campaigns have launched from almost every country around the world with millions of dollars being distributed every week due to contributions made by the Indiegogo community. At its core, Indiegogo is the equal opportunity platform dedicated to democratizing the way people raise funds for any project –creative, entrepreneurial or cause-related. The company was launched in 2008 and is headquartered in San Francisco, with offices in Los Angeles and New York. For more information, visit Indiegogo.com.
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