Rhone Kicks Off Retail Takeover in New York City with Midtown Manhattan Retail Experience, and First Permanent Storefront at Hudson Yards
The premier men's performance lifestyle brand will experiment with a new retail concept at 1585 Broadway while also investing in its first-ever permanent space in the booming cultural hub of Hudson Yards
NEW YORK, Feb. 13, 2019 /PRNewswire/ -- Rhone, the premier men's performance lifestyle brand, has opened the doors of its Midtown Manhattan Retail Experience today at 1585 Broadway, and officially announced plans for its first flagship retail location, opening on March 15th, 2019, in New York City's fastest-growing urban center at Hudson Yards. With an eye on redefining the look of the Midtown man, the hip, industrial pop-up space will feature Rhone's latest collections in addition to their tried-and-true best sellers.
Rhone's retail expansion kicks off a new year after the company celebrated doubling in size in 2018. The investment in brick-and-mortar reflects the value Rhone puts on connecting with customers personally, and in creating environments that embody the spirit of the performance brand's holistic wellness ethos. The Midtown Retail Experience will feature a variety of in-store activations from fitness classes led by NYC's top trainers to panel discussions on important topics relating to the modern man. At Hudson Yards, customers will be immersed in the Rhone experience through sleek, functional design elements that reflect Rhone's emphasis on form, fit and quality.
"2019 is gearing up to be a very exciting year for us here at Rhone, we're expanding our retail footprint, investing in partnerships, and on a mission to continue creating products engineered with principle, performance, and progress for the modern man," said Nate Checketts, Co-founder and CEO of Rhone. "Physical retail complements our ecommerce business because we get to interact with our customers in real life, and better understand what's most important to them. Our Midtown Retail Experience & Hudson Yards stores represent a unique opportunity to show everyone on the world's largest stage what we stand for and what we're building."
"We enjoy experimenting with different retail concepts at Rhone and we look forward to the opportunity to reach one of our core demographics with the Midtown store," said Barbara Nealey, Director of Retail Operations at Rhone. "We're also thrilled to partner with Hudson Yards to launch our first-ever permanent brick-and-mortar storefront that will serve as a flagship embodiment of our brand."
The creation of Rhone's Midtown Retail Experience was led by Principals: Strategy and Design; Founder Julie Zukof-Tamir developed the creative strategy and experience and Creative Director, Joy Fan, led the Visual Merchandising Direction. For their Hudson Yards location, Rhone worked with local NYC based architect firm, Oneil-Langan, to design the space and help translate the designs of their products into a physical, immersive experience.
The Rhone Midtown Retail Experience at 1585 Broadway will be open February 13th through May 31st, 2019 daily from 10am-8pm. Rhone Hudson Yards, opening March 15, 2019, will be located on the luxury property's 77,000 square foot second floor at 20 Hudson Yards.
About Rhone:
Founded in 2014, Rhone is premium activewear that is "Made for Men." Designed to fill the void in the activewear market between big box retailers and high-end yoga brands, Rhone engineers best in class products specifically for men that look good, feel great and perform better regardless of the activity. Currently, Rhone is sold in all Equinox and Barry's Bootcamp locations, at select Nordstrom, REI and JackRabbit locations, as well as Peloton Studios, and more than 200 specialty stores and gyms. More information can be found at www.Rhone.com.
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SOURCE Rhone
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