LOS ANGELES, Aug. 13, 2012 /PRNewswire/ -- Spanish Broadcasting System, Inc. (SBS); (NASDAQ: SBSA), today announced that its Los Angeles station KLAX-FM "97.9FM La Raza" achieved significant ratings gains and strengthened its market position in Arbitron's recently-released July 2012 book. "El Vacilon del Mandril" with Ricardo Sanchez "El Mandril" on SBS Los Angeles station KLAX-FM "97.9FM La Raza", has captured the number one position in morning drive radio among all Hispanic FM stations in Los Angeles, including Adults 18-49 and Adults 25-54.
According to the latest July 2012 Arbitron ratings book, El Vacilon de Mandril's morning show has become the program of choice for Los Angeles listeners, achieving the market's top spot during the competitive morning hours of 5 a.m. to 10 a.m. (PT).
- Los Angeles: KLAX-FM (97.9FM La Raza)- "El Vacilon del Mandril" - # 1 show among Hispanic Adults 18-49 with a 4.8 share, Spanish format. #4 show in the total market, among Adults 18-49 in Los Angeles regardless of language. *Source: Los Angeles, Jul 12:Metro:Mon-Fri 6a-10a/Average Share
- Los Angeles: KLAX-FM (97.9FM La Raza)- "El Vacilon del Mandril" - # 1 show among Hispanic Adults 25-54 with a 4.2 share, Spanish format. # 5 show in the total market, among Adults 25-54 in Los Angeles regardless of language. *Source: Los Angeles, Jul 12:Metro:Mon-Fri 6a-10a/Average Share
Ricardo Sanchez's show "El Vacilon del Mandril" has climbed to number one among all FM stations Spanish Format overall and KLAX-FM (La Raza 97.9FM) has continued its rise to be among the five top radio stations in the market, English or Spanish.
"The buzz on the SBS Radio cluster in Los Angeles is now backed-up by our strong ratings," said Eric Osuna, Vice President of Sales for SBS Los Angeles. "Our Arbitron performance reflects our strategic advantages and tactical strengths, which benefit our clients who are tapping into the branding power of Ricardo Sanchez 'El Mandril' and KLAX-FM '97.9FM La Raza' in reaching the fast growing Hispanic consumer segment."
Juan Carlos Hidalgo, Program Director of KLAX-FM (97.9FM La Raza) for SBS Los Angeles commented, "It is undeniable that with his charming personality and endless creativity, this Mexican immigrant is enjoying tremendous success with listeners in the United States. Despite the long hours Ricardo Sanchez 'El Mandril' invests on the production of his morning show and his limited free time, he somehow finds time to attend almost all the events his loyal fans invite him to. Ricardo Sanchez 'El Mandril' with his morning show 'El Vacilon del Mandril' is a major success for our SBS Los Angeles cluster," stated the Executive.
Albert Rodriguez COO of SBS commented, "As 'El Vacilon de El Mandril' continues to reach listeners in Los Angeles, we are confident that audiences will choose this morning program over long time favorites, as demonstrated in the latest Los Angeles Arbitron rankings. The Hispanic community is growing rapidly and SBS Los Angeles will continue to provide quality, compelling entertainment to satisfy its listeners."
Ricardo Sanchez "El Mandril" has crafted a radio format all his own. Every Monday through Friday millions of listeners from all walks of life phone in to share their problems. Known for his jokes and funny improvisations, mixed with matter-of-fact advice, callers seek "El Mandril's" insightful words of support and guidance to continue with life's everyday demands. His "laugh medicine" has provided daily doses of remedies for those who are ill and seek hope. He is a devoted humanitarian who has raised millions for communities worldwide. His radio show has become an outlet for many Hispanic immigrants who do not have a forum to voice their opinions and express their thoughts.
Ricardo's popularity is unmatched in the U.S. Hispanic community. As he continues to top the Arbitron ratings, he is not only a trusted idol with enormous popularity, but a huge force in the entertainment arena. Ricardo is sure to prove once again that that not only does he have star-power; he has the unquestionable loyalty of a powerful minority group in the United States.
Please tune in to "El Vacilon del Mandril" from 5 a.m. to 10 a.m. (PT), Monday through Friday on SBS Radio station KLAX-FM "97.9FM La Raza". Currently, El Mandril's show is simulcast in Los Angeles, and in 24 stations across the country, including Uni Radio in San Diego, and Entravision Communications stations.
About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. SBS has 3 of the top 6 Spanish-language stations in the nation including the #1 Spanish station in America, WSKQ-FM in New York City (WPAT is ranked #3 and KLAX is ranked #6). The Company also owns and operates MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events throughout the country and operates LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company's corporate Web site can be accessed at http://www.spanishbroadcasting.com/.
Media & Press Contact:
Vladimir Gomez, Spanish Broadcasting System, Inc., Director, Marketing and Communications (305) 644-4817, [email protected]
SOURCE Spanish Broadcasting System, Inc.