Ricola Expands into US Immunity Category with New Ricola Herbal Immunity Lozenges
Harnessing the Power of Ginseng Plus Vitamins C, B6 and B12 to Boost Immunity Strength and Fight Fatigue*
PARSIPPANY, N.J., Sept. 1, 2016 /PRNewswire/ -- According to the Centers for Disease Control and Prevention, there are millions of cases of the common cold in the US each year, which means that millions of Americans miss out on moments that matter. From family celebrations and vacations to meetings and days at work, missing out is not only disappointing, but can also be expensive.
Recent data from Information Resources Inc. shows that Americans spent over $4.7 billion on cough and cold remedies during the 2015 - 2016 cough and cold season. But what if you could avoid missing out for just $2.00 a day?
Today, Ricola, one of the most modern and innovative manufactures of herb cough drops in the world, announced the release of Ricola Herbal Immunity Lozenges. Formulated to meet the needs of today's hectic lifestyle, Ricola Herbal Immunity Lozenges harness a Swiss mountain's worth of herbal power, with ginseng, vitamins C, B6 and B12, to help support the immune system and fight fatigue so you can bring your "A-game" to moments big and small.
"The immunity category has exploded in recent years," says William Higgins, Regional President, North America at Ricola. "We are excited to expand our product portfolio into the category and bring consumers a proactive approach to wellness."
Born out of the insight that consumers have been seeking a product containing no artificial flavors, colors or genetically modified ingredients that supports the immune system and fights fatigue, Ricola pulled from its 85+ year old history of herbal innovation to offer an immunity product that delivers a balance of key vitamins, plus ginseng, a known fatigue fighter.
"It is our highly concentrated, purified form of Panax Ginseng that works to fight the fatigue associated with today's busy lifestyle, a first in mainstream US immunity products," explains Dr. Raymond Place, Head of Corporate Product Development and Innovation at Ricola. "When combined with Chrüterchraft, the secret blend of 10 Swiss herbs found in almost all Ricola products, consumers will now have access to an immunity product that is not only effective, but tastes good too."
Ricola Herbal Immunity Lozenges in Honey Herb and Citrus Herb will be available September 1, 2016 at CVS, Walgreens and Rite Aid stores nationwide.
About Ricola:
With more than 60 different ranges of herb drops and teas exported to over 50 countries, Ricola is one of the most modern and innovative manufacturers of herb cough drops in the world. The 85+ year old brand was built on the goodness of nature, the power of Swiss herbs and the delightful balance of taste and efficacy. Ricola is steeped in the values of its founder, Emil Richterich, a nature enthusiast and baker with a deep respect for the earth and its bounty, and a Swiss craftsman's eye for quality. Today, Ricola is a study in duality: it's a family business based in Laufen, Switzerland with massive global reach, as well as a steadfast defender of tradition that has embraced technology. To learn more, please visit: http://www.ricola.com/en-us.
*THIS STATEMENT HAS NOT BEEN EVALUATED BY THE FOOD AND DRUG ADMINISTRATION. THIS PRODUCT IS NOT INTENDED TO DIAGNOSE, TREAT, CURE OR PREVENT ANY DISEASE.
Photo - http://photos.prnewswire.com/prnh/20160829/402386
Photo - http://photos.prnewswire.com/prnh/20160829/402387
SOURCE Ricola USA
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