SAN FRANCISCO, April 2, 2019 /PRNewswire/ -- Ridecell Inc., the leading carsharing, ridesharing and autonomous ridehailing platform for shared mobility operators, appointed Philippe Huysmans as Vice President of Growth. This new executive position will lead Ridecell global resources toward revenue growth and customer success.
Philippe is a highly experienced technology executive, serial entrepreneur and venture investor. He was co-founder & CEO of Paris-based e-commerce pioneer Flayr, as well as SAAS mobile technology company Tapbuy. Previously he was VP of International Sales and Business Development at mobile advertising innovator Screentonic, which was acquired by Microsoft in 2007. Philippe then assumed P&L responsibility at Microsoft as EMEA Director for Mobile Commerce.
"Ridecell continues to accomplish key milestones in our growth plan," said Aarjav Trivedi, CEO of Ridecell. "To leverage and extend our progress, we are adding a seasoned technology executive to help us achieve our next set of ambitious corporate milestones. Philippe has a strong background that will enhance Ridecell customer success and revenue growth."
Philippe's wide-ranging career also includes CFO and COO responsibilities at two separate mobile search startups, and several years as a venture capital investor with portfolio responsibility for more than 70 technology investments in Europe. Philippe holds an MBA from the Stanford Graduate School of Business, and engineering and business degrees from the University of Brussels Solvay School.
"Having built and grown several mobile commerce and mobile advertising innovators, I realized that mobility itself is the next great innovation driving profound transformations in how we live our lives," explained Philippe Huysmans, Ridecell's newly-appointed VP of Growth. "With a track record of product leadership and customer success, Ridecell is accelerating its rapid evolution, and I am excited to be a part of it."
Ridecell is on a mission to empower shared mobility operators, including OEMs, car rental companies, auto clubs, cities, transit agencies, dealer groups, and private fleets to launch, expand, and maximize the utilization of their own ridesharing and carsharing services. Headquartered in San Francisco, the company provides a new mobility cloud platform for carsharing, ridesharing and autonomous ridehailing. End-to-end integration and automation accelerate time-to-market, enabling Ridecell customers to launch mobility services quickly, operate efficiently, and scale revenues as business grows. Through its acquisition of Auro, Ridecell also provides a comprehensive suite of L4 on-vehicle software, sensors and controls that enable autonomous vehicle operation.
Founded in 2009, Ridecell has already processed over 25 million rides and rentals, and has a team of more than 150 professionals in the US, Europe, Asia, and Australia. Ridecell's Series B round is led by Activate Capital and brings together prominent investors including DENSO, Cox Automotive, Munich Re Venture's ERGO Fund, Initialized Capital, LG Technology Ventures, BNP Paribas, Penske, Deutsche Bahn, Mitsui, Sony Innovation Fund, Ally Ventures and Khosla Ventures.
The company now powers new mobility offerings, including ReachNow, mobility service from the BMW Group, ZITY by Groupe Renault and Ferrovial, and GIG Carsharing service by AAA. In addition, Ridecell powers dynamic shuttle services for campuses such as Georgia Tech, UC Berkeley, UCSF, 3M, and transit agencies like SouthWest Transit.