BOSTON, June 12, 2017 /PRNewswire/ -- With the rise of Uber and alternate transport options for consumers, OEMs are rightfully concerned about the impact the increased usage of these options will have on consumers' interest in purchasing future vehicles. A new report from the Automotive Connected Mobility (ACM) service at Strategy Analytics "Impact of Ride Sharing Frequency on Vehicle Purchase Intention", has found that ridesharing usage may not negatively impact the future vehicle purchase intention of current vehicle owners.
Key report findings include:
- Ridesharing usage actually increased the likelihood that current vehicle owners would purchase another vehicle within the next five years. This was true across the US, Europe, and China.
- Frequent ridesharing users that also own their own vehicle had greater transportation needs than those that don't. Ridesharing fills a niche that is convenient but will not supplant their personal vehicle.
- Millennials that had no children and used ridesharing at least once a week were less likely to purchase another vehicle within the next five years than all respondents that had children.
"The question of how emerging transportation options like ridesharing and car-sharing will impact vehicle sales is a very complex one to answer. Issues of cost, convenience, usability, privacy, type of journey, and length of journey all impact transportation choices," commented Chris Schreiner, report author and Director of Syndicated Research, UXIP. "Frequent ridesharing users do not seem likely to delay their next vehicle purchase, but it is still possible that they might choose a less expensive or lower class vehicle. Alternatively, they may choose to downsize their fleet from three vehicles to two."
Added Kevin Nolan, VP UXIP, "However, it is prudent to note that external factors such as ridesharing competition reducing end user costs, expanded availability and autonomous taxis, all have the ability to negatively affect consumers' future purchase decisions."
About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com.
About Automotive Connected Mobility (ACM)
The Automotive Connected Mobility (ACM) service reports on emerging mobility services. Mobility services include car sharing and ride hailing in all of their forms as well as new vehicle ownership and usage models including on-demand vehicle access, concierge services, fractional ownership and the like. The service provides 3 interdependent perspectives on factors directly influencing the market development and successful deployment for mobility services: B2B Research; Connected Mobility Experience (UX); and Consumer Insights & Choice (CI). Click here for more information.
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SOURCE Strategy Analytics