ATLANTA, April 17, 2012 /PRNewswire/ -- Today RidgeWorth Investments announced that it has partnered with Mark Magnacca of Insight Development Group, to introduce the PHD Personal Branding Process to help financial advisors differentiate themselves using a simple, powerful and relevant communication style that accelerates business building. RidgeWorth's new personal branding resources are designed to help advisors answer a series of four questions in an easy to follow, step-by-step process that helps them gain new perspective on who they are, what they offer, how they offer it and how to maximize their offering. The PHD Personal Branding resources were launched on February 29th (Leap Day), when RidgeWorth held the first of four live webcasts, featuring Mark Magnacca.
"According to Tiburon Strategic Advisors, there are over 300,000 financial advisors in the U.S. and the Labor Department projects that number will grow by 30% through 2018(1)," asserts Jim Stueve, President of RidgeWorth. "Advisors will need to better differentiate themselves in such a crowded marketplace. At RidgeWorth, we strongly believe that a powerful personal brand can provide that competitive advantage and our PHD Personal Branding Process is the right solution."
In its whitepaper, You are Your Brand: The PHD Personal Branding Process RidgeWorth analyzes what a strong personal brand can do for a financial advisor practice and explains the elements needed to develop a successful advisor brand. Finally, the paper outlines options for reinforcing a personal brand and specifies some ways in which advisors can measure the success of their brand. Each quarter, the whitepaper will be supported by new workbooks and sample templates related to the series of four questions and will be available on the web and through RidgeWorth's regional wholesalers.
About RidgeWorth Investments
RidgeWorth Investments serves as a holding company that owns interests in six investment boutiques with approximately $46.6 billion of assets under management as of December 31, 2011. RidgeWorth's investment boutiques manage a wide variety of investment disciplines across the fixed income and equity asset classes. Our boutiques provide investment management services to a growing client base that includes endowments, foundations, corporations, healthcare organizations, municipalities, public funds, associations, insurance companies, labor unions and high net worth individuals. In addition, RidgeWorth serves as the investment adviser to the RidgeWorth Funds mutual fund family. RidgeWorth Investments is a trade name for RidgeWorth Capital Management, Inc., an investment adviser registered with the SEC, headquartered in Atlanta. For more information about RidgeWorth, visit www.ridgeworth.com.
About Mark Magnacca
Mr. Magnacca is President of Insight Development Group, a leading sales training, coaching, and consulting company that helps top sales and management teams become even more effective. His clients have included many financial advisor firms and a wide range of executives and entrepreneurs around the world. Magnacca is author of The Product is You, a book that has helped thousands of financial advisors create a personal brand and effectively articulate their value proposition. His work has been featured in The New York Times, The Wall Street Journal, USA Today, on CNN, Fox, ABC News, and MTV.
Program materials are licensed from and developed in collaboration with Insight Development Group, Inc. Insight Development Group, Inc. is not affiliated with RidgeWorth.
All investments involve risk. Information provided is general and educational in nature, is for informational purposes only, is not intended as individual or specific advice, and is not intended to be authoritative. All information contained herein is believed to be correct but accuracy cannot be guaranteed. It is not intended to be, and should not be construed as, investment, legal, estate planning, or tax advice. RidgeWorth does not provide legal, estate planning, or tax advice.
©2012 RidgeWorth Investments. RidgeWorth Investments is the trade name for RidgeWorth Capital Management, Inc., an investment advisor registered with the SEC and the adviser to the RidgeWorth Funds. RidgeWorth Funds are distributed by RidgeWorth Distributors LLC, which is not affiliated with the adviser.
(1) U.S. News, "Best Careers 2011: Financial Adviser," December 2010
SOURCE RidgeWorth Investments