RidgeWorth to Hold 'Master the Art of 21st Century Networking' Workshop

ATLANTA, Jan. 26 /PRNewswire/ -- RidgeWorth Investments announced today that it will hold the second in a series of webinars on efficient practice management in partnership with Kip Gregory on Tuesday, February 9 from 4:00 – 5:00pm EST.  This webinar, which will be structured like a workshop, will focus on Mastering the Art of 21st Century Networking by using social networks in new ways.

Social networking among the investment professional community continues to rise. In RidgeWorth's previous webinar, entitled "Can social networking really lead to client acquisition?," 60% of participants indicated that social networking will grow in importance over the next year or two, and one out of five said it already plays or will play a significant role in their 2010 marketing efforts.  "Advisors we've been working with have been able to use the social networking strategies we've shared with them to both retain current clients and acquire new ones," said Elizabeth Wilson, national sales manager for RidgeWorth.  "Many are surprised at how easy the strategies are to implement and how effective they can be."

In this one-hour web-based workshop, Kip and Elizabeth will show advisors step-by-step how to utilize free industry resources in combination with social networking platforms like LinkedIn to bring their networking into the 21st century. "We want to take advisors beyond the introductory ideas of social networking to detailed steps that can be taken to leverage an array of resources to better identify, qualify and engage potential clients," said Gregory.

The workshop will showcase several case studies in effective prospecting for advisors in the retirement plan market and the high net worth market.

The workshop is geared toward advisors who have had some exposure to social networking platforms. Advisors who are new to social networking can visit www.ridgeworth.com/practice-managementip (registration required) for the "Can social networking really lead to client acquisition?" webinar replay.

About RidgeWorth Investments

RidgeWorth Investments serves as a holding company that owns interests in eight investment boutiques with approximately $63 billion of assets under management as of December 31, 2009. RidgeWorth's investment boutiques manage a wide variety of investment disciplines across the fixed income, equity, and liquidity management asset classes. Our boutiques provide investment management services to a growing client base that includes endowments, foundations, corporations, healthcare organizations, municipalities, public funds, associations, insurance companies, labor unions and high net worth individuals. In addition, RidgeWorth serves as the investment adviser to the RidgeWorth Funds mutual fund family. RidgeWorth Investments is a trade name for RidgeWorth Capital Management, Inc., an investment adviser registered with the SEC headquartered in Atlanta. For more information about RidgeWorth, visit www.ridgeworth.com.

About Kip Gregory

For more than a decade, Kip Gregory has been helping advisors and other industry professionals overcome the challenge of harnessing technology to increase business capacity. His book "Winning Clients in a Wired World" details hundreds of fast, easy-to-implement methods of saving time and systemizing success with tools and resources you use every day. For more information on Gregory's book, or The Gregory Group's consulting and speaking services, visit http://www.winningclients.com or http://www.gregory-group.com.

An investor should consider the fund's investment objectives, risks, and charges and expenses carefully before investing or sending money. This and other important information about the RidgeWorth Funds can be found in the fund's prospectus. To obtain a prospectus, please call 888-784-3863 or visit www.ridgeworth.com. Please read the prospectus carefully before investing. Mutual fund investing involves risk, including possible loss of principal.

®2010 RidgeWorth Funds. RidgeWorth Funds are distributed by RidgeWorth Distributors LLC. RidgeWorth Investments is the trade name for RidgeWorth Capital Management, Inc., the adviser to the RidgeWorth Funds, and is not affiliated with the distributor. 

SOURCE RidgeWorth Investments