15 Feb, 2019, 08:00 ET
SAN FRANCISCO, Feb. 15, 2019 /PRNewswire/ -- RightRice®, the delicious breakthrough vegetable rice grain that's packed with the power of vegetables and complete, plant-based protein, debuted today with an exclusive nationwide launch in Whole Foods Market and on Amazon. Created by popchips founder and former CEO, Keith Belling, RightRice® redefines a household staple that has increasingly dropped off the plates of health-conscious consumers.
RightRice is the first-of-its-kind shelf-stable vegetable grain that's a blend of over 90 percent vegetables, including lentils, chickpeas, green peas and rice, that delivers on both taste and nutrition. With 10g of complete protein and 5g fiber per serving, RightRice® delivers more than double the protein, five times the fiber and almost 40 percent fewer net carbs than traditional white rice. RightRice®, which is now available in Original and three savory, already seasoned flavors, cooks like rice in about 10 minutes.
"I love rice, but found myself eating a lot less because of the empty calories and all the carbs," said Keith Belling, the founder of RightRice® and popchips. "Rice is a large category that was ripe for innovation. And it is an exciting opportunity to be making another one of America's favorite foods healthier, especially since rice is beloved across so many cultures. Furthermore, it is a dream to be one of the first brands ever to launch nationally in collaboration with both Whole Foods Market and Amazon."
Thanks to this grain-novation, rice is no longer a filler or empty carbs on the side of the plate. RightRice® soaks up sauces and flavors just like traditional rice and it is perfect as a healthier side or in a classic rice dish like paella. Anything you can cook with rice, you can cook with RightRice®, so the culinary options are wide open to an array of creative recipe ideas.
"Whole Foods Market is committed to identifying innovative new products that support our customers' commitment to eating more wholesome foods, and we are excited to launch RightRice® as its exclusive retail partner," said Christina Pearson, Global Category Manager for Whole Foods Market. "Keith's vision of a 'righter rice' offers shoppers a delicious, high protein, lower carb rice option we know they will love."
RightRice® is debuting in four varieties: Original (ready to be seasoned your way), Lemon Pepper, Spanish and Garlic Herb. Each flavor comes in a 7 oz. pouch (about 4 servings) at a suggested retail of $3.99, and is non-gmo, vegan, kosher and gluten-free. RightRice® is available in the rice aisle at Whole Foods Markets nationally and online at Amazon.com.
For more information, visit https://www.rightrice.com or check out @RightRice on Instagram, and @eatRightRice on Facebook and Pinterest.
Popchips founder and former CEO Keith Belling loved rice, except for the empty calories and all the carbs. That's what inspired him to create RightRice®, a tasty new rice grain that's made from vegetables. It's what we all love about rice, but made even right-er. RightRice® is a complete, plant-based protein that's delicious, nutritious, and easy to cook. Every bowl of RightRice® has more than double the protein, five times the fiber, and almost 40 percent fewer net carbs than a bowl of white rice. Just like rice, RightRice® soaks up your favorite flavors and sauces. Original RightRice is ready to season your own way, or you can try one of our delicious, already seasoned varieties like Lemon Pepper, Spanish or Garlic Herb—all using real herbs and spices, nothing artificial, non-gmo, vegan and a complete source of protein, all with a low glycemic index. RightRice® is available exclusively in Whole Foods Markets nationally and on Amazon.com. RightRice® launched in 2019 and is headquartered in San Francisco.
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