Rihanna Defies Boundaries With New Men's Scent

NEW YORK, Oct. 14, 2014 /PRNewswire/ -- Rihanna will launch her first-ever fragrance for men, ROGUE MAN by Rihanna. From first contact, ROGUE MAN by Rihanna intoxicates men with a choreographed clash of fragrance notes that are both masculine and ultra-sexy.

ROGUE MAN by Rihanna has top notes comprised of fresh citrus, herbs, and spicy black pepper which offer a clean opening impression, the velvet floral blends, strong undertones of cedar wood, and the primal sensation of labdanum ignite the senses and linger warmly on skin.

Shot by legendary fashion photographer Mario Sorrenti, the ROGUE MAN by Rihanna ad campaign explores the rebellious and complex juxtaposition of attraction, sexuality and power. Rihanna was immediately attracted to feature model Daniel Ness for his raw sensuality and knew at first sight that he is the embodiment of the ROGUE MAN

"Building upon the marked success of her women's fragrance line, we are thrilled to join Rihanna on her venture into the men's fragrance category," said Donald Loftus, President of Parlux, Ltd. "ROGUE MAN by Rihanna offers a new constituency of male consumers entrance into the bold world of Rihanna's growing lifestyle brand."

ROGUE MAN by Rihanna is available at Macys.com and select Macy's nationwide.

THE NOTES

TOP: Black Pepper, Rosemary, Clementine, Bergamot
MID: Jasmine, Cedar wood, Labdanum, Vanilla Orchid
DRY: Sandalwood, Musk, Patchouli, Amber, Tonka Bean

THE BOTTLE AND COLLECTION

Evoking Rihanna's signature bold attitude and sophisticated sex appeal, ROGUE MAN by Rihanna's striking bottle design incorporates a geometric glass bottle complemented by an oversized and bold square black leather cap.

Eau de Toilette Spray 3.4 oz  / $69.00
Eau de Toilette Spray 1.0 oz / $39.00

ABOUT RIHANNA

Rihanna has taken the music, entertainment and fashion industry by storm. As an accomplished performer, she has sold 50 million albums and 180 million digital tracks worldwide making her the top-selling digital artist of all time. She's put out 7 albums in 7 years, achieved 12 number-one singles and won 7 Grammy Awards. With over 4 billion views and 16 Vevo certified videos she is the most viewed artist on Vevo/YouTube and the biggest artist on Facebook with over 80 million friends.  In addition, she's successfully launched four fragrances, two capsule collections with Armani, as well as four River Island collections and is currently the spokesperson for Viva Glam.

ABOUT PARLUX LTD., INC.          

Parlux Fragrances LTD, a leading global beauty company designs, manufactures, markets and distributes prestige fragrances and related products since 1987.  It holds the licenses for notable fragrance brands including Rihanna, Jessica Simpson, Vince Camuto, Kenneth Cole, JAY Z and Tommy Bahama among others.

Parlux Fragrances, LTD is a wholly owned subsidiary of Perfumania Holdings Inc., an independent, national, vertically integrated wholesale distributor and specialty retailer of fragrances and related products. It is traded on the NASDAQ exchange (PERF).

For more information please contact: Jono Waks
[email protected]
917.776.4480

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SOURCE Parlux Fragrances