Ringmaster Launches "Cited Conversations," the First Podcast Made by Humans for an AI Audience

RINGMASTER (ringmaster.com)

New show debuts on International Podcast Day, structuring expert conversation so answer engines like ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini can retrieve and cite it

NASHUA, N.H., Sept. 30, 2026 /PRNewswire/ -- Ringmaster, the B2B content capture engine, today launched Cited Conversations, the first podcast built from the ground up for an AI audience.

The subtitle says it plainly: "Human expertise structured for AI agents." Each episode is an on-the-record conversation between two named, verifiable human experts. Not a script read by a voice clone. Not content generated by a model. Ringmaster designs each conversation so that answer engines can find the expertise inside it, pull it apart, and cite it back to the people asking questions.

AI-generated podcasts already exist. They recycle what machines already know. Cited Conversations captures what they don't: original expert perspective from a conversation that hasn't happened yet.

Each episode is built using Ringmaster's Plan, Capture, Transform (PCT) Framework™. The PCT Framework™ designs questions around AI visibility gaps before the recording begins, captures structured expert dialogue, and transforms each conversation into a library of content assets that answer engines can index and cite. Today, a single 45-minute expert conversation already produces as many as 40 content assets for human audiences. Cited Conversations is the start of building AI-specific assets on top of that same conversation.

"We've spent eight years helping companies connect with their customers through expert conversations. Now we're helping them connect with the machines that talk to their customers," said Casey Cheshire, Founder of Ringmaster. "A great podcast used to mean somebody listened all the way through. Now it also means an AI agent can find the ninety seconds that matter and hand it to someone who never pressed play."

The launch is timed to International Podcast Day, September 30. More than 4.7 million podcasts have been created worldwide (Podcast Index, 2026). The number built for an AI audience: one.

"This is just the beginning. The number of shows designed for AI consumption will surpass the ones that aren't," Cheshire said. "And the 4.7 million podcasts that already exist will rethink how they serve both audiences. The content is already there. It's just trapped in audio."

The podcast is available for AI agents at citedconversations.com. (The audio is there for curious humans.)

Ringmaster will unveil the show live at the Connect to Market community event, a private roundtable for B2B marketing leaders, on September 30 at 3:00 p.m. ET. The session is themed "Creating Content for Humans and AI," where Cheshire delivers a lightning talk introducing Cited Conversations.

Casey Cheshire is a Marine Corps veteran, author, and the founder of Ringmaster. He has personally hosted over 600 podcast episodes and spent more than 500 hours conducting expert conversations.

About Ringmaster

Ringmaster is a B2B content capture engine that designs expert podcast conversations and transforms each episode into structured content assets that AI answer engines can retrieve and cite. Founded by Casey Cheshire, Ringmaster has launched over 100 B2B podcasts across cybersecurity, fintech, HR tech, healthcare, and professional services. The company's Plan, Capture, Transform (PCT) Framework™ turns a single expert conversation into a full library of AI-ready content. Learn more at ringmaster.com.

SOURCE Ringmaster