ripe.io Announces Partnership With FlavorWiki To Understand How Consumer Preference Can Impact Our Food Supply
Mar 25, 2019, 10:00 ET
SAN FRANCISCO, March 25, 2019 /PRNewswire/ -- Ripe Technology, INC – better known as ripe.io – the innovative startup bringing blockchain to the food industry, proudly announces its partnership with FlavorWiki, another innovator helping the food and beverage industry evaluate consumer perception with a unique digital sensory platform.
ripe.io is on a mission to bring transparency by digitizing the entire food supply chain, with data taken at the soil and seed level all the way to data captured at consumption. Through this partnership, ripe.io will have access to the FlavorWiki platform for flavor, texture and aroma data acquisition and analysis, with FlavorWiki's full suite of data attributes captured and stored onto the ripe.io blockchain-based platform. ripe.io is the only distributed ledger provider in the food and beverage industry with a dedicated flavor partner helping to bring consumer preference information into its systems.
"We are delighted to partner with FlavorWiki as our exclusive provider of flavor data and intelligence," said Riccardo Accolla, Director of Food Science at ripe.io. "For all consumers, taste is the most important driver in our food choices, and FlavorWiki brings the most agile, consumer-centered platform to collect flavor perception and preference data, with no compromise on accuracy and consistency," he added.
FlavorWiki brings a completely new and innovative approach to sensory data collection, coupling social sciences with AI, which does not require participants to be trained in traditional sensory evaluation, yet provides consistent results. All data comes directly from consumers, through a user-friendly interface, and results are available in real time.
"We at FlavorWIki are excited to continue supporting ripe.io and their customers," said FlavorWiki CEO Daniel Protz. "Placing FlavorWiki data on the blockchain is consistent with our mission of connecting the dots between the moment of consumption and product creation, marketing and quality management. To be able to work together with the ripe.io team to close the loop from the farm, to the consumers' moment of delight, is a real thrill."
For food producers and sellers, the major benefit of this partnership will be to understand if and how different soil, seasons, processing and transportation conditions impact consumers taste perception and preference. Collecting flavor data adds the last and critical step to achieve full transparency from "farm to fork". In turn, improved food supply chain transparency could lead to production of better tasting foods.
About ripe.io
Ripe.io is on a mission to build long-lasting trust and confidence in our food supply chain through a platform where everyone will be able to access transparent and reliable information on the origin, the journey, and quality of their food. With funding support from both Maersk Ventures and Relish Works, ripe.io has offices in both San Francisco, CA and New York, NY. Learn more at ripe.io
About FlavorWiki
FlavorWiki helps the food and beverage industry evaluate consumer perception and preference in record time, from anywhere in the world. Founded in 2017, the company has been named "Best Food Startup" at Kickstart Accelerator and reached the final round of the EIT Food Accelerator Network Program. FlavorWiki uses a unique, patent pending digital sensory technology to evaluate flavor, texture, aroma and mouthfeel simultaneously using regular consumers. The company is headquartered in Zurich, Switzerland and maintains presence in San Francisco, CA. For more information, visit flavorwiki.com.
Contact: Kristina Babbitt, Ripe Technology, INC, [email protected], (415) 494 7767
SOURCE Ripe Technology, Inc.