Rise Interactive Acquires Personalization Leader SimpleRelevance

Acquisition expands agency's cross-channel personalization capabilities

Dec 07, 2015, 15:41 ET from Rise Interactive

CHICAGO, Dec. 7, 2015 /PRNewswire/ -- Rise Interactive, a leading digital marketing and analytics agency, has acquired SimpleRelevance, a Chicago-based platform that personalizes marketing messages using machine learning.

The acquisition will enhance Rise's cross-channel personalization capabilities, enabling it to use machine learning and predictive analytics to achieve the highest level of personalization in clients' digital marketing messages. Rise's analytically-driven approach will be further supported through SimpleRelevance's ability to turn customer data into actionable recommendations at a highly-individualized level.

"We've watched SimpleRelevance achieve amazing results for leading brands throughout the years, including for some of our own clients. The company's expertise will be an outstanding asset to our clients and our growing cross-channel personalization capabilities," said Jon Morris, founder and CEO of Rise Interactive. "It's a natural fit for us to join forces, and we couldn't be more excited to welcome SimpleRevelance to our team."

SimpleRelevance was founded in March of 2011 and built its technology with the help of TechStars Accelerator program, Pritzker Group Venture Capital, and Chicago's entrepreneurial hub, 1871. Its personalization platform has helped Fortune 500 retail, media, and financial companies continuously learn what their customers want to see in order to deliver engaging, personalized messages to each individual.

"Rise is one of the fastest growing and most innovative digital marketing agencies in Chicago and SimpleRelevance is a technologically advanced startup driving digital marketing; the collaboration just made sense," said founder and CEO of SimpleRelevance Erik Severinghaus. "Combining the two will produce a powerhouse for digital marketing."

About Rise
Rise Interactive is a digital marketing agency that specializes in digital media and advanced analytics. The agency is a strategic partner that helps marketing leaders make smarter investment decisions grounded in data insights. Using its unique Interactive Investment Management (IIM) approach, Rise looks at an entire investment across digital marketing channels and shifts budgets based on performance and the opportunity to maximize returns. A partial list of Rise's clients includes Ulta Beauty, ConAgra Foods, Reynolds Consumer Products, PANDORA, Country Financial, and The Sports Authority, among others. For more information, visit www.riseinteractive.com or follow the company on Twitter @riseinteractive.

About SimpleRelevance
SimpleRelevance is a personalization platform that recommends the best ways for companies to personalize their marketing messages to consumers through any channel. Its use of machine learning and predictive analytics lends unique customer insights at an extremely individual level for marketers seeking to personalize messages. Erik Severinghaus founded the company after graduating from the University of North Carolina and the Kellogg School of Management. The company began in the Chicago tech hub 1871, graduated from TechStars Accelerator, and was funded by Pritzker Group Venture Capital, Chicago Ventures, Garland Capital Group, and Hyde Park Angels. Its clients include Fortune 500 retail, media, and financial companies.

Alexandra Taylor
Rise Interactive

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SOURCE Rise Interactive