Rise Interactive and NorthShore University HealthSystem Enter Digital Marketing Partnership

CHICAGO, Oct. 27, 2011 /PRNewswire/ -- Rise Interactive, an Interactive Investment Management (IIM) firm, today announced a new digital marketing partnership with NorthShore University HealthSystem, a comprehensive, fully integrated, healthcare delivery system serving the Chicago region since 1891.

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Jon Morris, CEO and founder of Rise Interactive commented on the signing of NorthShore, "Over the past couple of years, Rise has continued to invest in developing our healthcare marketing expertise.  We are extremely proud to enter this new partnership with NorthShore University HealthSystem."

Rise Interactive will provide a full range of digital services to NorthShore including Search Engine Optimization (SEO), Paid Search (PPC), Display Advertising, Web Analytics and Social Media. NorthShore will retain Rise Interactive's marketing services to drive measurable and profitable results through their Interactive Investment Management approach.

About Rise Interactive

Rise Interactive, founded in 2004, began in the traditional interactive marketing space where it excelled in the key channels of digital marketing (including Paid Search, SEO, Web Analytics, Link Building, Display, Email, Mobile, Affiliate and Social Media), while maintaining a focus around web analytics and optimization. As the company evolved, Rise developed a pioneering concept - Interactive Investment Management - with an unrelenting focus on ROI and better access to analytics, while taking a holistic approach that is both channel and technology neutral. Through its research and proprietary technology, Rise has become the trusted advisor in managing the interactive portfolio for some of the world's best known brands including ConAgra Foods, Lexmark, Dale Carnegie Training, Ulta Cosmetics and Abt Electronics.

About NorthShore University HealthSystem

Headquartered in Evanston, Illinois, NorthShore University HealthSystem (NorthShore) is a comprehensive, fully integrated, healthcare delivery system that serves the Chicago region. The system includes four hospitals in Evanston, Glenview, Highland Park and Skokie. NorthShore employs approximately 9,000 and has 2,400 affiliated physicians, including a 700+ physician, multispecialty group practice with over 75 office locations. Further, NorthShore supports teaching and research as the principal teaching affiliate for the University of Chicago Pritzker School of Medicine.

The NorthShore Research Institute focuses on clinical and translational research, including leadership in outcomes research and clinical trials. The NorthShore University HealthSystem Foundation is the primary philanthropic entity of NorthShore. The Foundation raises charitable contributions and engages volunteer friends in support of NorthShore's ongoing mission to preserve and improve human life.

NorthShore has significant capabilities in a wide spectrum of clinical programs, including cancer, heart, orthopaedics, high-risk maternity, pediatrics and neurosciences. NorthShore is a Magnet recognized organization, the only one in Illinois designated as a system to receive this prestigious honor that demonstrates excellence in nursing and high standards in patient care. NorthShore is a national leader in the implementation of innovative technologies, including electronic medical records (EMR). In 2003, NorthShore was among the first in the country to successfully launch a system-wide EMR with demonstrable benefits in quality, safety, efficiency and service to patients. NorthShore has been recognized by multiple national organizations for this notable achievement.

SOURCE Rise Interactive