Rita's Italian Ice Begins Candy Land™ Collect And Win Game Today!

TREVOSE, Pa., July 10, 2013 /PRNewswire/ -- Rita's Italian Ice, the nation's largest Italian Ice concept with over 625 outlets in 20 states, continues its Summer of Fun with the introduction of their CANDY LAND™ collect and win game.  Guests can play at all Rita's locations beginning today through August 18^th, 2013 while supplies last!  Rita's fans are encouraged to collect CANDY LAND™ and Rita's character game pieces from their favorite Rita's treats for a chance to win one of ten family vacations to Tradewinds Island Resort in Florida, including a day at Busch Gardens, Tampa, from VisitFlorida.com!  With prizes valued at over $400,000, guests also have the chance to win a tablet computer, or instant win prizes like free Rita's treats, games and gift cards!  

(Photo: http://photos.prnewswire.com/prnh/20130710/SF44965)

Seven CANDY LAND™ and Rita's characters can be collected from regular and large size treats including Italian Ice, Sundaes, Frozen Custard, Gelati, Misto®, Blendini® and Frozen Lemonades.  To win a tablet computer fans must collect the characters Nana Nut™, Mr. Mint™ and Princess Frostine™.  To win one of the ten family vacations to Florida, guests must collect Rita's Ice Guy, Lord Licorice™, King Kandy™ and Princess Lolly™.  A special Rita's CANDY LAND™ game board handout is available at all Rita's outlets for guests to collect their character game pieces as they continue to play throughout the six weeks.

The original CANDY LAND™ game was created in 1945 by Eleanor Abbott, and was first published in 1949 by Milton Bradley. Hasbro continued the CANDY LAND™ legacy with the game's induction into the National Toy Hall of Fame in 2005.  Today, Rita's has created a fun "collect and win" version of the popular CANDY LAND™ game, just for Rita's Summer of Fun! 

"For this year's 'Summer of Fun' we're giving Rita's fans a unique collect and win game with terrific prizes," said Laura Lazar, Senior Vice President of Marketing, Rita's.  "Ten lucky winners get a trip to Florida, and thousands of instant win prizes will make for even happier Rita's visits!"                   

Visit your participating local Rita's for details.  For a list of Rita's locations and official rules please visit: www.ritasice.com.

With its motto, "Ice, Custard, Happiness", Rita's has been dedicated to serving up a big dose of happiness with their freshly made, delicious "Cool Treats" since 1984.  That's almost thirty years of Rita's happiness!

NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN.  MAJORITY OF PRIZES ARE RITA'S TREAT PRIZES.  Open to legal residents of the 50 U.S./D.C. 13+.  Ends on 8/18/13 or earlier if supply of game pieces is exhausted.  For details on free game piece, see the Official Rules in-store or at www.ritasice.com ©2013 Rita's Franchise Company. CANDY LAND and all related characters are trademarks of Hasbro and are used with permission. ©2013 Hasbro. All Rights Reserved. ©2013 SeaWorld Parks & Entertainment, Inc. All rights reserved.

About Rita's Franchise Company
Rita's Franchise Company, founded in 1984 and headquartered in Trevose, PA, is the largest Italian Ice concept in the United States, currently operating in 20 states with over 625 outlets. Rita's presently has international outlets opening in China, India, ABC islands (Aruba, Bonaire and Curacao), and Canada, and is continuing to grow nationally and internationally through franchise opportunities.

The popular chain offers a variety of frozen treats including its famous Italian Ice, made fresh daily with real fruit, available in over sixty-five flavors, Old-Fashioned Frozen Custard, Milkshakes, Sundaes with Unlimited Toppings, Light Custard, Frozen Custard Cakes, Custard Cookie Sandwiches made with OREO®, layered Gelati as well as its signature Misto® and Blendini® creations. Since 1984, "Ice, Custard, Happiness," has been the brand's motto, and almost thirty years later, Rita's is still dedicated to serving up a big dose of happiness with their freshly made, delicious, custom treats, in a fun-filled atmosphere.

Rita's topped the Zagat Survey for the #1 Best Quick Refreshment, Ice Cream/Custard for 2012, and was named one of the Top 25 Franchise High Performers by the Wall Street Journal's "Startup Journal" and named Top 100 on Entrepreneur Magazine's "Top 500 Franchise Rankings" in 2012.  For more information about Rita's please call 1-800-677-7482 or visit www.ritasice.com or www.ownaritas.com

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.

SOURCE Rita's Franchise Company