River Island Launches The Denim Studio

Aug 24, 2012, 11:30 ET from River Island

LONDON, August 24, 2012 /PRNewswire/ --

River Island has unveiled The Denim Studio, home to their re-launched denim collection.

The Denim Studio is formed of men's and women's jeans in a range of cuts and styles, all given their own recognisable names.

Shoppers are encouraged to visit the unique Denim Studio on Riverisland.com and discover their perfect fit through an interactive feature. Videos show how the jeans fit on a model, while content describes the cut and explains some of the technical processes involved in crafting the high quality collection.

For women there are four key styles for autumn; Matilda low rise skinny jeans, Cassie boyfriend jeans, Molly jeggings and Taylor skinny jeans. All are available in a range of colours and washes from size 6-18.

The men's range includes Flynn skinny jeans, Clint boot cut fit, Dean straight leg jeans and the Dylan slim fit. All are sold from 26 to 38 inch waist and in three leg lengths.

The denim collection is sold in all River Island stores and online at Riverisland.com now.

SOURCE River Island