River Island Proudly Supports Fashion Targets Breast Cancer

Apr 10, 2013, 06:02 ET from River Island

LONDON, April 10, 2013 /PRNewswire/ --

For the 16th year running River Island is delighted to announce continuous support for Fashion Targets Breast Cancer. Due to the huge success of past annual Fashion Targets Breast Cancer campaigns, River Island will be supporting this year's campaign with two limited edition t-shirts and a friendship bracelet in a variety of 4 colours.

With spring fast approaching, the graphic print slogan t-shirts are ideal to layering and will be a great wardrobe essential in the summer months. With an exclusive design the 100% cotton t‐shirts are available in sizes 6 to 18. The friendship bracelet is this year's official accessory for the Fashion Targets Breast Cancer campaign.

Natalie Legg, Fashion Targets Breast Cancer Campaign Manager at Breakthrough Breast Cancer, comments:

"River Island's on‐going support means so much to our campaign as it helps us to raise vital funds for Breakthrough Breast Cancer's life‐saving work. Every year the team creates must‐have summer pieces that we know shoppers will love and this year is no exception. We'd encourage everyone to buy a t‐shirt or friendship bracelet to join us and 'Wear Your Support' for the 50,000 women that are diagnosed with breast cancer in the UK each year."

From 22nd April 2013 the limited edition t-shirts will be sold across all River Island stores in the UK priced at £15.00 alongside the friendship bracelets which will be sold solely and exclusively at River Island till points. With a suggested donation of £2.00, 100% of the bracelet sales and 30% of the t-shirt sales will go towards the charity.

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SOURCE River Island