River Island Showcase Their Blogger Trend

Oct 16, 2012, 05:00 ET from River Island

LONDON, October 16, 2012 /PRNewswire/ --

River Island presents a fun, freestyle look for autumn inspired by the style bloggers who document and influence style online.

With the evolution of blogging the street has become the new runway, and the style of our muses, from models to editors, has become more accessible. River Island has taken inspiration from the street style phenomenon to capture an attention-grabbing look that the bloggers will love.

Using the mantra 'fashion should be fun', the trend combines colours, prints and textures to create a capsule of bold pieces that fashion lovers can mix and match to make their own.

Organised chaos is the key to the Blogger trend, where 'anything goes'. Experimenting with textures, prints and exaggerated accessories ensures this look is eclectic and fun. With retro-inspired patchwork knits teamed with printed trousers or skinny jeans, and fun fur thrown over clashing colours and fabrics, it's a disorganised but carefully-put-together look. 

Key colours include flashes of red, cobalt blue and fuchsias while leopard prints, polka dots and dogtooth prints combine for the perfect clashing look.

Shop the Blogger trend in stores and online at riverisland.com.

SOURCE River Island