ROLLA, Mo., Nov. 11, 2014 /PRNewswire/ -- Buzz Points, a leader in connecting local businesses, community financial institutions and consumers through rewards, today announced that Riverways Federal Credit Union (RFCU), a financial institution headquartered in Rolla, Mo. and serving members in Crawford, Dent, Maries and Phelps counties, has selected the Buzz Points merchant-funded loyalty program. Buzz Points is free for consumers and allows credit union members to earn rewards while supporting the local economy by using their debit cards for everyday shopping.
"We serve a diverse range of members, each with his or her own unique financial goals and needs," said Scott Shults, President of RFCU. "Our most important responsibility is promoting the financial success of these members and that extends to strengthening the financial well-being of the communities we serve. By rewarding our members for shopping locally while at the same time providing our independent businesses with the data analysis and marketing tools they need to grow and compete with national chains, Buzz Points can help us make a positive difference in the lives of our members and the community as a whole."
Buzz Points is the only merchant-funded rewards platform that works with community financial institutions and local businesses to engage mutual customers. RFCU members can earn points by using their debit card whenever they shop, but they earn more points for local shopping and the most points for shopping with local businesses enrolled in the program. Buzz Points creates additional revenue for financial institutions and gives local businesses a turnkey marketing solution that provides the data analysis and targeted marketing technologies they need to expand their market reach, attract new business and increase the loyalty of existing customers.
"Central Missouri boasts a wide variety of independent businesses and retailers, and local chambers of commerce are championing a movement to shop local and contribute to the success of a vibrant regional economy," said Jay Valanju, CEO of Buzz Points. "Since its founding in 1959, RFCU is likewise invested in the communities it serves, through its support of community and charitable causes. By introducing Buzz Points, RFCU is building on this commitment to community by encouraging its members to support local merchants while helping them reap meaningful, measurable rewards."
Credit union members enrolled in the free program earn points automatically through debit card purchases that can be redeemed easily for gift cards, cash cards and donations to local non-profits using the Buzz Points web interface or mobile app that allows users to track, manage and redeem points. A continually expanding network of 40,000+ local businesses nationwide allows cardholders to shop locally, accrue points and redeem rewards wherever they are in the United States.
About Buzz Points, Inc.
Buzz Points, Inc. is the creator of the Buzz Points loyalty product suite, which connects consumers, local merchants and community financial institutions through social media engagement, targeted marketing and rewards. The Buzz Points Program enables credit unions and community banks to generate greater non-interest income, increase transactions, reduce account attrition, drive new loans and attract new customers. The Buzz Points Merchant Program provides additional revenue to financial institutions, increases existing consumer loyalty and supports local businesses by increasing their market reach and attracting new customers. For more information, visit www.buzzpoints.com.
SOURCE Buzz Points, Inc.