RKD Group Launches Monthly Giving Accelerator, Names Dana Snyder Executive in Residence

PLANO, Texas, Oct. 28, 2026 /PRNewswire/ -- RKD Group, North America's leading fundraising and marketing services firm supporting mission-driven organizations, has partnered with Positive Equation founder Dana Snyder, who joins RKD as an industry-first Monthly Giving Executive in Residence. Together, RKD and Snyder are launching the Monthly Giving Accelerator, a new solution designed to help nonprofits build, launch and scale monthly giving programs through expert coaching, technology, strategy and execution.

The three-month, expert-led cohort will help organizations address the core elements of a successful monthly giving program, including product definition, donor journey, operating cadence and measurement. Following the cohort, each organization will work with RKD experts on executing their monthly giving plan through acquisition, conversion, retention, creative, digital experience, and reporting.

"Monthly giving is one of the clearest paths to durable revenue, but realizing its full potential requires more than launching another campaign," said Justin McCord, EVP of Strategic Partnerships & Corporate Development at RKD Group.

"This partnership brings together Dana's specialized expertise, RKD's fundraising strategy and execution, and the technology and media capabilities organizations need to build a program that donors understand, can join easily and want to stay part of."

The Monthly Giving Accelerator is an exclusive, high-touch, masterclass-style solution for nonprofits. This curated model is designed to give participants access to strategy, coaching, technology and campaign execution through one integrated and focused engagement.

"Monthly giving should be treated as a product, and successful programs are built through intentional design, consistent attention and a willingness to keep learning," Snyder said. "I'm excited to partner with RKD to give organizations the coaching, community, tools and support they need to create monthly giving programs that compound over time and help their missions flourish."

Snyder is recognized as a leading expert in building and scaling monthly giving programs. Through Positive Equation, she has worked with organizations including the Canadian Red Cross, Dress for Success, Movember, and Tony Robbins.

About RKD Group
Founded in 1970 to serve the needs of nonprofit clients, RKD Group is the leading fundraising and marketing firm serving mission-driven organizations across the United States and Canada. The first agency to identify and adapt to the changes in technology and culture that impact philanthropy, RKD helps organizations including Susan G. Komen, The Salvation Army, The Pancreatic Cancer Action Network, Toys for Tots, Feed the Children, Guide Dogs for the Blind, Food Bank for New York City, and more grow through integrated fundraising strategy, omnichannel marketing, analytics, donor engagement, creative services, and digital transformation. To learn more, visit rkdgroup.com.

About Positive Equation
Positive Equation helps nonprofits build and grow monthly giving programs, one of the most reliable sources of long-term revenue in fundraising. Founded by Dana Snyder, the company has spent nearly a decade guiding organizations of all sizes. Its offerings include the Monthly Giving Builder software platform, the Monthly Giving Mastermind, VIP Intensives, the annual Monthly Giving Summit, and the Missions to Movements podcast. Dana is the author of The Monthly Giving Mastermind and a sought-after keynote speaker. Learn more at positiveequation.com.

Media Contact:

Ronnie Richard
(800) 222-6070
[email protected]

SOURCE RKD Group