#RLTM Realtime NY 11 to Feature Business Case Studies and Sessions on Social Influence, Listening Strategies, Location-Based Marketing, CSR and Social Media, and Realtime Business Tools

NEW YORK, May 18, 2011 /PRNewswire/ -- Modern Media today announced that #RLTM Realtime NY 11 (http://therealtimereport.com/ny11/, hashtag #RLTM), a one-day conference taking place June 6, 2011 at B.B. King Blues Club on New York's Times Square, will focus on how companies are using social, mobile and realtime tools such as Facebook, Twitter, Foursquare and others to create real business value. Marketing, customer service and social media experts including PepsiCo's Shiv Singh, RadioShack's Adrian Parker, Bravo Digital Media's Lisa Hsia, Citibank's Frank Eliason and Delta Air Lines' Allison Ausband will share best practices for implementing realtime business strategies to drive bottom-line results.

"Companies are moving beyond a focus on 'social' strategies to finding ways to use the information shared by today's social and mobile consumers to deliver real value, in realtime," said Tonia Ries, founder and CEO of Modern Media and host of the event. "At Realtime NY, we will hear case studies from brands who have successfully executed strategies to generate revenue and build customer relationships using the social, mobile and realtime web."

#RLTM Realtime NY 11 will feature case studies from PepsiCo Beverages Head of Digital Shiv Singh, RadioShack Social Media Director Adrian Parker, Bravo Digital Media EVP Lisa Hsia, Citibank SVP of Social Media Frank Eliason, and Delta Air Lines VP of Reservation Sales and Customer Care Allison Ausband. Additional sessions will feature case studies from consumer and business brands such as the NHL, Gatorade, Yahoo!, The Corcoran Group, Kellogg's, Pretzel Crisps, the Nuyorican Poet's Cafe, PR Newswire and Eventbrite.

In addition to case studies, the conference program includes panel discussions on key topics related to creating and managing realtime business strategies.

• Stephen Rappaport, Advertising Research Foundation Knowledge Solutions Director and author of Listen First!, will moderate a panel discussion on how brands can listen to and engage with customer conversations.
• David Armano, Edelman Digital EVP of Global Innovation & Integration will lead a panel debate around social influence, a controversial topic as tools compete to create new metrics and position themselves as delivering new standards in influence measurement. Panelists include Duleepa "Dups" Wijayawardhana, CEO and Co-Founder of Empire Avenue, a "social media exchange"; Sean Rad, Founder and President of Ad.ly, which facilitates celebrity endorsements; and Gilad Lotan, VP of Research and Development at SocialFlow, where he analyzes the spread of social conversations.
• The geolocation panel, moderated by Michael Schneider, SVP at Allen & Gerritsen and co-author of the upcoming Location Based Marketing For Dummies, will feature executives from three of the major location-based services—Foursquare, Loopt and SCVNGR—as well as executives from RadioShack and The Corcoran Group who have created innovative programs to leverage location-based data and platforms to drive business.
• #RLTM founder and host of Realtime NY Tonia Ries will moderate a panel discussion focused on the future of the realtime ecosystem, platforms and applications, which includes Ajit Jaokar, Chair of Oxford University's Next Generation Mobile Applications Panel and a noted author on Web 2.0 and mobile Web 2.0 platforms; Steve Klabnik, Founder of rstat.us, an open-source, distributed microblogging platform; and Joe Sarmiento of UberMedia, a leading developer of applications and web-based services for Twitter and other social media platforms.

The full #RLTM Realtime NY 11 agenda is available online at http://therealtimereport.com/ny11/agenda/. Registration information is available at http://therealtimereport.com/ny11/register/. For information about press passes, go to http://therealtimereport.com/ny11/press/.

For sponsorship information, contact Anne Weiskopf at [email protected].

About #RLTM The Realtime Conference and Report

The Realtime Report (formerly known as TWTRCON) is entirely focused on the business use of the social, mobile and realtime web. Its products include The Realtime Conference, a one-day event that features case studies and best practices from leading brands, non-profits and government agencies; and the web site and email newsletter, TheRealtimeReport.com, focused on social media business case studies, statistics and campaigns. The Realtime Report and The Realtime Conference series are produced by Modern Media, a team of people dedicated to driving innovation in the media industry.

About Modern Media

Modern Media (http://www.modernmediapartners.com/) is an agency at the intersection of live, digital and social media. Publishers, media entrepreneurs and marketers rely on Modern Media to clarify and re-focus brands, create and produce events and brand extensions and build websites and social media campaigns. Modern Media launched The Realtime Report (formerly TWTRCON) in May of 2009.

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Modern Media Contact:
Tonia Ries
631.668.2697
[email protected]

SOURCE Modern Media