BALTIMORE, May 26, 2015 /PRNewswire/ -- Vitamin®, the branding and PR firm, announced today that it has renewed its partnership with RMF Engineering as agency of record (AOR) for the fifth consecutive year. As AOR, Vitamin will continue to lead the engineering firm's marketing and communications strategy, including public relations, digital initiatives and general marcomm consulting. This year, Vitamin will also be modernizing the firm's website, including a new, responsive design, technology upgrades and an ongoing SEO / inbound marketing program.
"RMF has been diligent in putting public relations and digital communications at the forefront of our business strategy," said Duane Pinnix, president of RMF Engineering. "Our partnership with Vitamin has enabled RMF to stand out competitively. Applying innovative techniques and practices to our engineering approach has been important to our firm's success over the last three decades. Vitamin enables us to mirror that approach in our marketing effort. Our modernized website and continued public relations strategy demonstrates our commitment to maintaining our position as industry leaders."
Since partnering with Vitamin in 2010, RMF's thought leadership has been published in a variety of prestigious, national publications. RMF's extensive expertise will be highlighted in the website modernization, with more prominent features including a completely new look, responsive design and SEO enhancements that work to drive new business leads through a focus on content and conversion strategy.
"The Internet moves quickly," said Mike Karfakis, COO of Vitamin. "Websites and digital campaigns that were developed just a few years ago are far outdated now. Google is helping drive this demand through wanting to see a mobile site for optimal rankings. Because technology rapidly progresses, we're focusing on modernizing websites to bring them into 2015 and beyond -- that means making them device-agnostic, mobile-friendly and focused on driving conversions. RMF gets it. It's an exciting partnership because we're enabled to work smart and strategically, together."
Vitamin®, the "Cure for the Common Brand®," is the first boutique agency in the mid-Atlantic to integrate print, web design and public relations under one roof. Focused on nourishing brands through best practices, Vitamin offers an all-in-house approach to creating cohesive identity, print, interactive, PR and social media programs. Vitamin's client list includes regional and national companies in diverse fields, including healthcare / human services, built industry, financial / banking services, education, retail, non-profit and specialized search/staffing. Vitamin is certified MBE/DBE/ACDBE by the Maryland Department of Transportation.
About RMF Engineering
Founded in 1983, RMF Engineering provides planning, design, engineering, commissioning and facility assessment services globally to clients in the healthcare, higher education, laboratory/research and government sectors. The firm leads the industry in the development of new engineering production methods and technologies, including Building Information Modeling (BIM), carbon reduction strategies, and in-depth assessment technologies. A privately held company headquartered in Baltimore, Maryland, RMF has more than 200 employees in 11 U.S. offices. Visit RMF's online newsroom.