RMS Automotive enhances dealer web portal for French car manufacturer PSA Groupe

Redesigned platform provides dealers unprecedented access to the best stock available

News provided by

Oct 10, 2017, 08:04 ET

MUNICH, Oct. 10, 2017 /PRNewswire/ -- RMS Automotive enhanced the dealer web portal for long-time partner and client PSA Groupe. This highly-successful dealer portal, called "MOVE," was created in 2012 and has sold over 600,000 vehicles to 13,000+ dealers. MOVE is live in 22 countries and remarkets vehicles on behalf of three PSA Groupe brands – Peugeot, Citroen and DS Automobiles.

As a result of a long-standing relationship with PSA Groupe, RMS Automotive has a deep understanding of PSA Groupe's brand value – which extends far beyond products into the entire customer experience – and brought this understanding to life through enhancements that put the customer front and center and make it easier to do business with PSA Groupe.

Earlier in 2017, RMS Automotive and PSA Groupe jointly launched a user satisfaction research study to its dealer audience. Based on the learnings from this research, RMS Automotive and PSA Groupe implemented major changes to the dealer portal that would optimize the customer experience through a simple, intuitive and accessible environment.

"We are committed to developing agile solutions with the dealer in mind," said Christian Vanoni, head of international wholesale used car operations for PSA Groupe. "The solutions that RMS Automotive bring to PSA Groupe ensure that we are channeling the right vehicles to the right dealers at the right times, and that the buying experience for the dealers is a positive one."

With the redesigned MOVE portal available in all PSA Groupe operational markets, it is possible to access the portal on any device, anywhere, anytime, ensuring dealers never miss the best stock available.

"The enhanced PSA Groupe dealer portal underscores our commitment to producing innovations that are highly responsive to our clients' needs," said Sebastian Fuchs, senior director of RMS Automotive European sales and marketing. "The enhanced dealer portal ensures that PSA Groupe is at the forefront of innovative technology solutions and ensures that their dealers are able to access stock when and where convenient for them. The new portal aims to create a truly positive user experience that is personal, compelling, positive and memorable based on in-depth understanding of how mobile users browse for and purchase products."

The new portal also allows the users to enjoy flexible bid, purchase and delivery options via multi-channel marketing. The robust system monitors bidding and purchasing activity in real-time, as well as giving access to historical data and VIN-based vehicle details including condition reports.

As technology changes and the business needs of PSA Groupe evolve, the enhanced dealer portal is equipped to flex for needed enhancements, optimizations and customizations in the future.

About RMS Automotive

Transacting vehicles in multiple countries and growing, RMS Automotive, a Cox Automotive brand, delivers a global enterprise software solution that enables its commercial clients to manage their portfolios across the complete vehicle lifecycle – from new car build to used car sale. Through automation and data science, RMS Automotive provides VIN-specific recommendations for accurate vehicle pricing as well as optimal reconditioning and inventory distribution. These services deliver real-time integration with a client's platform, faster remarketing time, reduced depreciation/cost of capital, improved residuals and reduction in wholesale losses. For more information about RMS Automotive, visit www.rmsautomotive.com.

About Cox Automotive

Cox Automotive Inc. is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, financial, retail and wholesale solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. Committed to open choice and dedicated to strong partnerships, the Cox Automotive family includes Autotrader^®, Dealer.com^®, Dealertrack^®, Kelley Blue Book^®, Manheim^®, NextGear Capital^®, RMS Automotive^®, vAuto^®, Xtime^® and a host of other brands. The global company has 34,000 team members in more than 200 locations and is partner to more than 40,000 auto dealers, as well as most major automobile manufacturers, while engaging U.S. consumer car buyers with the most recognized media brands in the industry. Cox Automotive is a subsidiary of Cox Enterprises Inc., an Atlanta-based company with revenues exceeding $20 billion and approximately 60,000 employees. Cox Enterprises' other major operating subsidiaries include Cox Communications and Cox Media Group. For more information about Cox Automotive, visit www.coxautoinc.com.