Rob Fuggetta, Zuberance Founder/CEO, to be Guest Speaker at Silicon Valley AMA on June 11
Fuggetta will Reveal Secrets of Turning Customers into Brand Advocates
SAN CARLOS, Calif., May 23, 2013 /PRNewswire/ -- Rob Fuggetta, founder/CEO of Zuberance, the leading Brand Advocate marketing company and author of the hot-selling book, "Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force," will be the guest speaker at the Silicon Valley branch of the American Marketing Association (SVAMA) at 6 PM on Tuesday, June 11, 2013.
The SVAMA event will be held at eBay, 2211 North First Street in San Jose, and is open to the public. To learn more and register for the event, click here: http://www.svama.org/site/event_details/139
Advocacy is Hot Topic
Driving advocacy and loyalty is the #1 priority of Chief Marketing Officers (CMOs) worldwide, according to a recent IBM study. "Brand advocacy is becoming a critical part of the social media marketing mix," eMarketer stated recently.
Unleashing Brand Advocates
Fuggetta's presentation, entitled "Brand Advocacy: The #1 Mission," will show how brands can unleash their Advocates to generate valuable content and spread positive Word of Mouth on social networks, shopping sites, and elsewhere online. Fuggetta will share real-world Advocate marketing case studies and provide practical tips on how to engage and reward Advocates.
About Rob Fuggetta
Rob Fuggetta (@RobFuggetta) is the world's leading expert on brand advocacy. Fuggetta's book -- "Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force" -- has been called "the ultimate guidebook for brand advocacy." Fuggetta is a popular, in-demand speaker who has delighted audiences at AD:tech, the Online Marketing Summit, the plus events sponsored by AMA, PRSA, DMA, the ANA and others. Fuggetta's articles have appeared in Fortune, Fast Company, Marketing Sherpa, iMedia, and other leading publications and online venues.
About Zuberance
Zuberance is the leading Brand Advocate marketing company. Zuberance manages and powers ongoing Brand Advocate programs for leading consumer and business brands. Zuberance combines its award-winning Brand Advocate platform with advocacy expertise and services to drive advocacy and sales. For more information, visit http://www.zuberance.com or follow Zuberance on Twitter @zuberance.
SOURCE Zuberance
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article