Robert G. Pedersen II Appointed Chairman and CEO of LuMee

Dec 21, 2015, 09:07 ET from LuMee LLC

BOONTON, N.J., Dec. 21, 2015 /PRNewswire/ -- LuMee LLC, a privately held early-stage and fast-growing company focused on mobile accessories, announces the appointment of Robert G. Pedersen II as its Chairman and CEO. Mr. Pedersen, the former Chairman, CEO and co-Founder of ZAGG Inc., a publicly traded company (NASDAQ: ZAGG), also becomes a Partner in LuMee.

"We are thrilled to have Robert on board to lead LuMee into the next stage of our company's evolution," said Allan Shoemake, LuMee Partner and co-Founder. "Robert's impressive background as an entrepreneur and leader in the consumer electronics and accessories industry, along with his great vision, spirit and focus on innovation are perfect complements to our young and growing company. We are extremely fortunate to have Robert at the helm and look forward to the impact he will have on our company's future."

Mr. Pedersen commented, "I am honored to lead this dynamic company. My background creating innovative product solutions that make a difference for customers seemed like a perfect fit with LuMee with its truly unique mobile platform. We will continue to innovate and expand our product offerings to meet the needs of a quickly evolving social media world and the way in which we interact with our smart phones. It's an exciting time for LuMee and I look forward to leading this company into the next chapter."

Mr. Pedersen has helped found, lead and develop several companies, including Del Sol, LLC, PayTeck, LLC, ZAGG Inc. (NASDAQ: ZAGG) and Endevr Inc.

He joins LuMee from Endevr, a consumer products startup company focused on health and wearable technology that he co-founded and is its current acting Chairman. Prior to Endevr, Mr. Pedersen co-founded ZAGG Inc., a mobile accessories protection company, in 2005, branding its proprietary clear protective film as the invisibleSHIELD®.  The product line quickly expanded under Mr. Pedersen's leadership to include numerous other innovative solutions focused on mobile devices, including portable chargers, cases, an audio line, customized skins and tablet keyboards. As Chairman and CEO, Mr. Pedersen built ZAGG from startup to NASDAQ listed, international market leading company with more than $265 million in annual revenue, in less than seven years. Mr. Pedersen resigned from ZAGG in 2012 and expanded The Pedersen Family Foundation that he founded with his wife Kim in 2009.

Mr. Pedersen has earned many awards including the Ernst & Young Entrepreneur of the Year Award in 2010, the 2012 Gold Stevie Award, and the 2012 Utah Business CEO of the Year. He has appeared on national news programs including CNN, CNBC's Squawk Box and Mad Money with Jim Cramer. He received a Bachelor of Science in Business Administration in 1996 from the University of Phoenix and a Master of Business Administration, with an emphasis in finance and marketing, in 2000 from Brigham Young University. 

About LuMee LLC:

LuMee is a fast-growing consumer electronics accessories company with offices in Boonton, New Jersey and Holladay, Utah. Its flagship product, the LuMee Case® is a PATENTED front facing LED lighted smartphone protective case that is gaining popularity among celebrities and trendsetters. The unique case was recently chosen by Oprah Winfrey as one of her 'Favorite things of 2015' and has been included in many 2015 Gift Guides from Cosmopolitan and Teen Vogue to the TODAY Show. LuMee was also recently featured on CNN, CNBC and in InStyle Magazine. The case idea came from Allan Shoemake, a professional photographer, who has taken pictures of many living presidents and celebrities, to improve lighting.  LuMee is dedicated to producing and distributing unique and high quality consumer products that enhance the way we live. For product information, please visit:  



MEDIA INQUIRIES: Contact Meghan Sowa Green Room Public Relations Phone: (973) 263-8585, ext. 226 Email:


Photo - Logo -