Robert Graham Breaks New Fragrance Category With Three Men's "Blended Essences"

Mar 01, 2016, 09:37 ET from Robert Graham

NEW YORK, March 1, 2016 /PRNewswire/ -- Robert Graham, the American-based eclectic fashion house, announced today the launch of three new men's blended essences – rebelling against the establishment by breaking the rules of fragrance.

Instead of creating the expected Eau de Toilette or Eau de Parfum fragrance, master perfumers have blended the finest raw ingredients at their optimal levels to create a whole new category. These blended essences are the product of a singular blending and aging process that yield a flight of rich and expressive scents.

Robert Stock, Founder of Robert Graham, was inspired by the rare craftsmanship of blended spirits for the brand's first foray into the world of men's fragrance. "Men are so attached to rare and collectible spirits, they're a part of his life. We created the fragrances and the decanters as something men can relate to – an artful bottle he would want to keep to decorate his desk, study or book shelves," remarks Robert Stock.

Robert Graham Courage. A smooth top note of classic Vodka Citron merges with fresh Bergamot and is finished with subtle Smoky Guaiac Wood. The Pilote de Course cap was inspired by the original bust created in the 1920s by legendary sculptor Francois Pimienta.

Robert Graham Valour. Walks the line between fresh and sybaritic, mixing top notes including Clary Sage, Coffee Santos and Amber Wood. The English bulldog cap wears a hand-painted purple bow tie representing the staunch, steadfast and spirted nature of the bulldog.

Robert Graham Fortitude. Deep, rich and almost mystical, born of alchemy and the exotic, Robert Graham Fortitude has an overly sensual top note of Tobacco Absolute with secondary notes of Patchouli and Tonka Bean. The horned ram's head cap features green Swarovski crystal eyes, and a steampunk gear base.

Captured in prismatic, finely crafted Italian glass decanters with fabric labels inspired by archived Robert Graham prints – these blended essences are designed to be displayed and discussed.

The three blended essences retail for $295 (250ml) and $125 (100ml) premiering exclusively March 1st 2016 at Bloomingdale's and The collection will also be available at Robert Graham stores and

Robert Graham, a wholly owned subsidiary of Differential Brand Group (NASDAQ: DFBG), is an American-based company born in 2001. Since its launch, Robert Graham has been providing sophisticated, eclectic style to the fashion market with an intention of inspiring a global movement. Robert Graham received the 2014 "Menswear Brand of the Year" award from the American Apparel & Footwear Association. Robert Graham now operates freestanding stores in 30 locations nationwide. The brand also sells at luxury department stores and boutiques, and it has showrooms located in New York City, Los Angeles, Dallas, Toronto, Montreal, and Vancouver ( Robert Graham is the essence of 'American Eclectic.'

ABOUT BUTTERFLY BEAUTY LLC Butterfly Beauty, a wholly owned subsidiary of Batallure Beauty, develops, markets and globally distributes a portfolio of Prestige Beauty Brands. The current brands included in the Butterfly Beauty portfolio are Elizabeth and James, Derek Lam and Robert Graham. (

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