Robert Graham Launches A New Collector's Club Rewards Program

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Nov 11, 2014, 07:00 ET

NEW YORK, Nov. 11, 2014 /PRNewswire/ -- Robert Graham announces today the launch of its Collector's Club, a loyalty program designed to reward customers for any Robert Graham item purchased at every level of spend (from $1 to $50k+). In an effort to maintain a truly multi-channel shopping experience, customers who buy Robert Graham through any means (Robert Graham branded stores, robertgraham.us, department stores, specialty stores, and any location that sells Robert Graham globally) will be rewarded with signature perks and access to one-of-a-kind brand experiences, based on their tier of membership.

Members can self-register and manage their account and purchases via a fully dedicated, comprehensive section on the brand's digital flagship at robertgraham.us/club. Members will earn a point for every dollar spent. As members earn points, they achieve status in one of the four program tiers: Ambassador, Connoisseur, Curator, and Master Collector. As members advance to the higher tiers, they gain added perks such as: the privilege of selecting & naming a Limited Edition shirt, an exclusive personal shopping stylist, the opportunity to host a private event at a Robert Graham store, and an invitation to one yearly branded corporate event.

"We want to reward our Robert Graham Collectors for their purchases and for their loyalty to the brand by offering them access to events and brand experiences they may not otherwise be privy," said Michael Buckley, Chief Executive Officer of Robert Graham. "Through our Collector's Club program, Robert Graham will recognize everyone who continues to engage with the brand through any retailer by offering them the perks they deserve through a very distinctive program."

The launch of the Collector's Club rewards program coincides with the brand's direct-to-consumer holiday/resort 2014 catalog, which began hitting homes early November. In tandem, a fully shoppable, flippable digital version of the catalog is available on the brand's e-commerce site.

Members are encouraged to visit the Collector's Club site at robertgraham.us/club for reward tiers, latest available perks and full terms and conditions.

ABOUT ROBERT GRAHAM
Robert Graham is 'American Eclectic.' Since its launch in 2001, Robert Graham was created on the premise of introducing sophisticated, eclectic style to the fashion market as an American-based company with an intention of inspiring a global movement. Robert Graham received the 2014 "Menswear Brand of the Year" award from the American Apparel & Footwear Association. Robert Graham creates four menswear and women's wear collections a year—spring, pre-fall, fall and resort. Robert Graham now operates freestanding stores in locations including Los Angeles's Venice Beach, Houston, Las Vegas (Fashion Show Mall and Grand Canal Shoppes at The Venetian | The Palazzo), Boca Raton, Palm Beach Gardens, New York's Long Island, Short Hills, New Jersey, Bleecker St in New York City, Mohegan Sun Resort and Casino, Scottsdale, Arizona, NorthPark Center in Dallas, Texas and Sarasota, Florida. The brand also sells at luxury department stores and boutiques including Neiman Marcus, Nordstrom, Saks Fifth Avenue and Bloomingdales nationwide, and Harry Rosen throughout Canada. Robert Graham has retail presence in more than a dozen countries around the world and has showrooms located in New York City, Los Angeles, Dallas, Toronto, Montreal, Vancouver, and Dusseldorf. (www.robertgraham.us)