Robert Graham sponsors world-class driver Townsend Bell in the 99th Indianapolis 500
NEW YORK, May 12, 2015 /PRNewswire/ -- Robert Graham is pleased to announce that the brand will serve as the primary sponsor for the Dreyer & Reinbold Racing entry in the 99th running of the Indianapolis 500. The No. 24 Robert Graham Special, a Chevrolet-powered Dallara chassis, will be driven by veteran open-wheel racer Townsend Bell. The Indianapolis 500 takes place Sunday, May 24 at the Indianapolis Motor Speedway – The Racing Capital of the World.
"We are honored to outfit world-class driver Townsend Bell with Robert Graham influenced apparel, from his racing suit and team uniforms to the automotive component design elements for the No. 24 car," said Robert Stock, Founder of Robert Graham. "By infusing the brand color DNA, Townsend Bell will create a visual statement of impact as he races to the finish line at blistering speed."
The racing suit highlights the Robert Graham logo on the chest, back, collar, midsection, shoulders and right leg. The primary color of the suit is black with white racing stripes and inset lines of the brand's green and purple vibrant paisley design, and colorful speed blur on the interior neckband, shoulders, inner arms, torso and inseams. The No. 24 Robert Graham Special entry features a solid black paint scheme with lime green dominant color of Robert Graham and the brand's logo prominently displayed on the hood, sides and spoiler of the car. The nose of the car "unzips" in design to feature the brand infused colorful speed blur.
The Robert Graham interior cockpit salutes NASCAR legend and Indiana favorite Jeff Gordon in his final full-season in motorsports. The 24 scripts on Bell's Indy 500 mount will match the No. 24 of Gordon's Chevrolet racecar.
As part of Indy 500 annual protocol, Indianapolis 500 drivers are sent all over North America to promote The Indy 500. This year's "media day" is set with Townsend Bell in NYC at the Robert Graham Show Room on May 19th, 2015.
The brand has also invited key Robert Graham partners for a one-of-a-kind Indy 500 experience. The weekend will kickoff with a private dinner hosted by the brand and Townsend Bell on Saturday, May 23. At the Indy 500 race, Robert Graham guests will be treated to a VIP experience and view of the race from a private suite. Indy 500 inspired gear, including key design elements straight from Townsend Bell's racing suit, are exclusively available for purchase, while supplies last, at www.robertgraham.us. Items include a Limited Edition sport shirt in black and white, a driving cap – part of the team's uniform – and a first ever Indy 500 Robert Graham themed baseball cap.
ABOUT ROBERT GRAHAM: Robert Graham is American Eclectic. Since its launch in 2001, Robert Graham was created on the premise of introducing sophisticated, eclectic style to the fashion market as an American-based company with an intention of inspiring a global movement.
Robert Graham creates four menswear and womenswear collections a year: spring, pre-fall, fall and resort. The collection consists of men's sportswear, premium denim, footwear, furnishings, accessories, outerwear, and women's sportswear.
Robert Graham now operates freestanding stores in locations across the U.S. The brand also sells at luxury department stores and boutiques including Neiman Marcus, Nordstrom, Saks Fifth Avenue and Bloomingdales nationwide, and Harry Rosen throughout Canada. Robert Graham has retail presence in more than a dozen countries around the world and has showrooms located in New York City, Los Angeles, Dallas, Toronto, Montreal, Vancouver, and Dusseldorf.
About Townsend Bell: Townsend Bell was the Indy Lights Rookie of the Year and championship runner-up in 2000. The following year he captured the Indy Lights title. Bell made his IndyCar debut in 2004 competing in 10 events for Panther Racing recording five top-10 finishes including an IndyCar career high of fifth at Nashville in his second start. Bell made seven starts in 2008 with Dreyer & Reinbold Racing with a best finish of eighth in Richmond. He won the 12 Hours of Sebring in 2012. In 2014, he won the 24 Hours of Daytona in 2014 (GTB class) and won the Tequila Patron North American Endurance Cup with AIM Autosport. Bell currently competes full-time in the TUDOR United SportsCar Championship's GT Daytona class with Scuderia Corsa in a Ferrari 458 Italia GT3. He is also a color commentator for NBCSN's IndyCar broadcasts.
About Dreyer & Reinbold Racing: Dreyer & Reinbold Racing was founded in 2000 by Indianapolis car dealer Dennis Reinbold. The legacy of the Dreyer-Reinbold family dates back to the 1920s with Rienbold's grandfather, the legendary Floyd "Pop" Dreyer, a former factory motorcycle racer.
Logo - http://photos.prnewswire.com/prnh/20130905/NY68714LOGO
SOURCE Robert Graham
Share this article